• Works with the HSBC Philippines Communications team, managing the full spectrum of communications activities aligned with HSBC Global Communications• Collaborates closely with ASEAN and Regional Communications teams to execute local plans• Builds and protects HSBC's reputation by using data-driven insights to drive discussions and communications internally and externally

• Pioneered “MPH Project Nightingale": first nationwide run of nursing school quiz competition (“Battle of the Nightingales”) and inaugural run of nationwide nursing excellence award (“Soledad-Velez Pangilinan: The MPH Nursing Excellence Award”). Served as overall Project Lead: event management, vendor management, and delivery of the events in adherence to project budget. Led pre- and post-event PR and social media communications—achieved over ₱10M in media values for traditional media, and over 3M reach with average engagement rate of 4% on social media communications throughout the period.• Established the Public & Media Relations Program of MPH. Identified immediate short-term strategies, prepared multi-year glidepaths for the program, and independently executed initial PR/media engagements and activities in 2023, including a successful Media and Crisis Communications Training session for MPH CEO, CMO, and MPH Hospital Presidents. Delivered media values for the company of over ₱30M from July to December 2023 (~1,000% ROI).• Served as Project Lead for MPH “DECODE Docu-Series,” an educational health promotion initiative on social media that won international recognition. Led coordination between MPH hospitals and production partners, oversaw end-to-end production of the videos, and crafted overall communications plans and strategies for each episode. Delivered 3 episodes of DECODE in 2023 with an average of 3 million views and 80% VTR per video.• Managed KOL marketing and content creator initiatives for MPH. Delivered 15 campaigns (4 mega, 3 mid, 8 micro influencers) in 2023, ensuring relevant, brand-aligned, and engaging content created. Surpassed targets: achieved over 3 million reach for campaigns with mega influencers, over 1 million reach for mid influencers, and grew reach of micro influencers by at least 20%.• Oversaw monthly content plan of digital platforms, supported in development of overall digital communications and media buying strategy.

• Led the implementation of AP's media and PR strategy, ensuring its alignment with communications and marketing initiatives of the larger Aboitiz Group.• Enhanced stakeholder engagement and relationships with the public sector, interest and advocacy groups, and other private sector/industry groups.• Improved the synergy of PR management and communications strategies across the different AP subsidiaries, maximising efficiency and shared resources.• Proactively managed reputation issues, executed stakeholder events, and optimised budget allocation for maximum ROI and achievement of business objectives.

• Implemented the media relations strategy for AEV, and ensured close coordination with Aboitiz Group's strategic business units.• Served as the Project Lead for the creation of the Crisis Communications Plan of AEV, which remains as the blueprint for CCPs in the strategic business units.• Enhanced brand awareness and communicated the Group's brand promise in external communications through content creation. Generated over PHP200M media values for the Group.• Implemented strategic initiatives to achieve the Aboitiz Group's Top 1 Share of Voice ranking for ESG (Environmental, Social, Governance) in 2H 2021.• Established and maintained positive relationships with media stakeholders, executed PR materials, and institutionalised proactive issues monitoring in AEV.

• Developed the COVID-19 Response Playbook (2020) and the Return-to-Work Playbook (2021) for the Aboitiz Group.• Served as a subject matter expert for Business Continuity in the Aboitiz Group. Guided Risk Managers across all subsidiaries on the implementation and alignment of their respective BCM programmes.• Managed the Business Continuity Program of Aboitiz Equity Ventures, Inc. (AEV); facilitated the Business Continuity activities in all 18 Corporate Service Units.• Developed and led the roll-out of e-learning modules for Business Continuity, reached an average 95% completion rate in all AEV Corporate Service Units.• Conducted trainings for Business Continuity Management across the Group with an average participant satisfaction rating of 4.5/5.• Served as the Technical Lead for the IT Disaster Recovery Planning initiative of the Group.

• Conducted regular reviews of Business Continuity Plans, incident monitoring, and supported in BCM trainings.• Developed on-site infographics and digital communications (average viewership of 400-600 per post) about Business Continuity and Occupational Safety practices.• Served as Project Lead for “KiDisaster”, a CSR initiative that benefited more than 120 elementary students in Batangas.Served as an active member and drill/trainings facilitator of the Safety Committee during committeeship from 2018 to 2021.• Played a vital role in stakeholder engagement for the Risk Team, strengthening relationships with the Pan-Asia Risk and Insurance Management Association (PARIMA) and various insurance brokers affiliated with the Aboitiz Group.

• Supported the AEV Risk Management Team in undertaking the Aon Risk Maturity Assessment for the Aboitiz Group in 2018.• Supported the Risk Manager for Business Continuity in the execution of the Business Continuity Management Program of the Aboitiz Group through regular review of Business Continuity Plans, support during trainings and exercises, and facilitation of incident monitoring across the Group.