In charge of the operations side of Adidas Israel and Egypt ecom.Responsible from the management of the call center and the warehouse business partners for each countries.Directing the inbound & outbound flow for each website. Making sure there is no backlog and the KPI's are met.Managing the return process cycle and ensuring customer satisfaction is guaranteed. Reporting weekly to the upper management, head quarters and hub directors.

Responsible from the marketplace operations of the 18 brands that are under the roof of RND.

Stock control: managing the stock turnover, controlling the warehouse for stock alignment Purchasing: placing bi-weekly orders to local suppliers, CM1 reports and price checksSupplier relations: Year-end negotiations and promotion planning Import planning: preparing monthly forecasts and purchase orders from Germany and GeorgiaAccounting: Invoicing for supplier returns and helping the local accounting team

- Implements CRM strategy with targeted segmentations achieving higher conversions- Co-ordinates e-mail marketing campaigns and reports monthly to the german hq- Manages customer loyalty programs and gift vouchers- In charge of content marketing, optimizing the uex, managed the launch of the mobile shop- Trippled the brand portfolio whilst retaining profitability and market leader position- Performs price monitoring, pricing and competitive analysis- Prepares monthly… Show more - Implements CRM strategy with targeted segmentations achieving higher conversions- Co-ordinates e-mail marketing campaigns and reports monthly to the german hq- Manages customer loyalty programs and gift vouchers- In charge of content marketing, optimizing the uex, managed the launch of the mobile shop- Trippled the brand portfolio whilst retaining profitability and market leader position- Performs price monitoring, pricing and competitive analysis- Prepares monthly sales and margins reports to the German HQ- Manages the in-shop search control of re-directs, built solR search engine Show less

- Manages pricing, display and the content of the products- Prepares Google Adwords campaigns, conducts online analysis via Google Adwords & Analytics- Responsible from e-mail marketing, preparation and the analysis of the performance- Responsible for invoicing, money refunds and cooperation with customer care- Cooperates with warehouse team and suppliers

- Launched and managed two British pet food brands: Arden Grange and Fish4Dogs. - Planned/ implemented integrated marketing plan for launching Super Premium pet food brands - Took active role and supervised the sales team - Participated in dog shows and B2C promotional activites- Managed all correspondences with the international partners and with custom officials- Responsible from the new product developments and diversification of product portfolio

Took active role in the marketing practices of Fish4Dogs and worked on how to position the brand in Turkey.

It was performed by a multinational team of four students in the context of CEMS International Business Project. The task was to diagnose the pitfalls in the marketing planning process of Philips Lighting and to advise a better structure to be implemented globally.

Responsible from regulating the company's e-commerce website.