Dakeba Jones Email & Phone Number

Los Angeles, California

Manage and coordinate client (Brands) and company business development efforts. Supervise and manage sales team. Recruit new brand partners. Identify new media opportunities on behalf of clients. Assist in the development and execution of clients P/R strategy. Design, manage and coordinate digital, mobile, social, traditional and integrated marketing programs to support client sales and marketing efforts. Develop co-op marketing programs (including celebrity/athlete endorsements), on behalf of the company and clients. Oversee creative development on behalf of clients. Negotiate and plan media buys on behalf of brand partners for: OOH, TV, Print, Radio, Digital, Mobile, In-Arena and Special Event Sponsorship's. Prepare and present campaign presentations. Prepare campaign performance analysis and recaps. Develop company's annual operating plan. Manage department P&L. Responsible for overseeing company's growth efforts including but not limited to: Develop annual sales strategy, sales training, day to day operations of the sales and administrative team.Oversee company's marketing efforts including but not limited too: Social media, networking and client hospitality. Responsible for generating annual revenue of 3 million dollars.

Los Angeles

Identify and target potential advertising clients. Maintain complete and full knowledge of all general radio, integrated and digital advertising practices, policies, and procedures.Develop digital and mobile advertising campaigns on behalf on clients. Including Display, SEO, SEM, PPC, Geo and Behavior targeting campaigns. Conduct and present digital advertising campaign performance analysis for clients and internally. Review and analyze and translate relevant consumer data on behalf of brand partners. Present marketing campaigns to prospective clients and persuade them to invest and execute.Develop and coordinate in-event marketing campaigns on behalf of clients including large scale lifestyle, music and sporting events. Conduct in-depth needs analysis on potential clients.Develop and coordinate special events on behalf of the advertising clients and the company, as well as co-op advertising campaigns.Develop sponsorships for corporate events. Generate minimum revenue stream consistent with the goals established by company management (2.1 million dollars minimum in annual revenues)Develop strong professional and personal relationships with clients, co-workers, and company management.Create and develop commercial scripts and other relevant marketing tools, on behalf of clients and station.Recruit, retain and grow client partnerships.

Greater Los Angeles Area

Develop Integrated Marketing Solutions for Local, Regional and National Advertising Clients. Including but not limited to; identifying and qualifying potential advertising clients, developing valid business reasons to make contact with qualified clients, conduct comprehensive "Needs Analysis", develop "Integrated Marketing Solutions" utilizing all forms of media ( On-Air Radio, Mobile, Digital Media, On-Site Activation (In-Arena),Retail Traffic Driving, Social Media and OOH solutions). Plan and coordinate special events. Prepare and present market analysis.Prepare and present digital and traditional campaign performance analysis and recap. Provided top level client services/management including hospitality and consulting. Develop personality and celebrity endorsement campaigns. Manage and maintain all necessary correspondence, write and prepare on-air copy, handle all account A/R issues and negotiate all client service agreements. Generated sales revenue of 1.9 million.

Burbank, Ca

Identify and target potential advertising clients. Maintain complete and full knowledge of all general radio, digital and integrated advertising practices, plocies, and procedures.Develop and coordinate regional and national digital, mobile and traditional advertising campaigns. Conduct in-depth needs analysis on potential clients.Manage client campaigns including: negotiate agreements, creative, hospitality and problem solving. Develop and coordinate special events on behalf of the advertising clients and the radio station, as well as third party co-op advertising campaigns.Generate minimum revenue stream consistant with the goals established by company management (1.7 million dollars minimum in annual revenues)Develop strong professional and personal relationships with clients, co-workers, and company management.

Downey, Ca

Manage day-to-day operations of the sales department.Recruit, Train, and supervise outside & inside sales staff.Develop marketing & advertising programs.Manage profit & loss statement.Develop operational budgets (Quantitative and Qualitative).Responsible for DSG,ROI, & Annual Growth Plan.

Covina, Ca

Manage and coordinate special projects on behalf of the solid waste and recycle industry (primarily local governments) which includes but is not limited to: Manage expansion projects, coordinate marketing programs with media (Print and electronic) administer contracts, develop project tasks, timelines and budgets.

Bachelor Of Arts (B.A.), Political Science

SCBA Account Executive Training (2004)

Bachelor Of Arts (B.A.), Political Science And Government

Political Science

Certification Of Completion: Construction Project Management, Construction Management