Founded and lead an innovative digital agency dedicated to empowering independent food businesses with scalable, data-driven solutions. Our comprehensive suite of consulting services includes Tech Enablement, Marketing Automation, Data & Analytics, Social Media Management, and Strategic Planning. Client Success Story:• Tailored an organic social media campaign for a women-owned restaurant, achieving over 20% increase in lifetime followers and surpassing historical growth trends by more than 2250%. This strategy drove up to 30% of increased sales estimating marketing attribution of nearly $40K over a trailing 6-week period.

Strategic Analytics Lead driving Enterprise Analytics vision, Executive Dashboard roadmap and enablement. Worked with analytics experts and business leaders alike to reinforce alignment to ever evolving strategy. • Advisor to the Office of the CEO and executive leaders from each Analytics department (VPs and Sr. Director’s) streamlining cross-functional enterprise data and analytics priorities.• Planning and Advisory lead charged with driving transparency in the Annual Planning processes resulting in earlier delivery of a single, CY22 enterprise plan encompassing top-line targets, Expense budgets (including Head Count), key strategies with corresponding shared success metrics driving the 3-Year Open Hybrid Cloud strategy to eclipse $9 billion in annual revenue and upwards of 16% annual hyper-scaler growth. • Drive clarity of strategic success metrics in the Master Enterprise Analytics Roadmap providing a PMO tool to minimize redundancies and coordinate delegated responsibilities across the Analytics Community.• Led monthly management cadences by facilitating data-driven “Office Hour” forums for specialized and relevant analytics narratives coordinated with executive leaderships recurring cross-functional meeting.

Founding team member of the Enterprise Data & Analytics Solution Team and first Analytics Solution Lead at Red Hat, charged with creating innovative enterprise insights and analytical solutions. • Led cross-functional projects using advanced data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities from discovery through delivery.• Implemented a revolutionary data certification framework along with business logic centralization programs to enable scalable enterprise governance (500+ staff, 100+ metrics, 30+ dimensions and 10+ data sources).

Supported end-to-end renewals capabilities for Sales by leading process optimization and data quality efforts.• Program Manager to implement a robust incentive-differentiated sales strategy through Salesforce data.• Aligned global and regional renewals priorities to support Sales leadership and drive data standardization.• Global liaison with third party sellers to drive continuous improvement across Sales Ops data processes.

Delivered actionable analytics for global sales and operations leadership by enhancing reporting standards and effectively collaborating across functions throughout the organization.• Managed and optimized the Global Billings Forecast for cross-functional stakeholders and executive leaders.• Delivered strategic discounting analysis to set globally consistent targets for executive compensation plans.• Led end-of-quarter reporting activities including management of global targets and currency conversions.• Prioritized offshore resource capacity to align with evolving business priorities and stakeholder needs.

Oversaw $45 million Annual Operating Plan, ensuring compliance with corporate policies and GAAP standards. • Optimized financial reporting and analysis, including Forecast and Planning through innovative BI solutions.• Managed on-site accounting duties including critical balance sheet reconciliations, revenue recognition processes, billings & collections, special working capital plans and budget management.

Executed successful 6-month implementation of Primavera P6 across multiple Operating Units establishing an advanced scheduling system for improved Earned Value Management compliance and reporting.• Analyzed performance of $1.8M budget with rigorous project management oversight, including regularly led status updates with the CFO to cross-functionally enable all business units and management functions.• CEO Challenge Winner - proposed a business case for an Oil & Gas Infrastructure Security contract, targeting over $500 million from 5 strategic customers across an estimated $30 billion market opportunity.

Led the design, implementation, and enablement of a new QlikView-based management reporting tool for the $500 million multinational business unit. Developed and customized the application for senior finance managers and executives while project managing all workstreams, supporting teams and contractors.