Danylo K. Email & Phone Number

- Extended data-analyst team up to 12 analysts: hired and trained new employees. Built and maintained backlog grooming and review processes for data and product analyst team. - Conducted weekly meetings with stakeholders to review progress on projects and address any issues as they arose. Increased delivery speed up to 50%.- Developed the financial model of monetisation program including payment rate, amount of participants in program, registration thresholds, etc. Implemented basic anti-fraud system, which saved up to 15% of the monetisation budget.- Led, participated in meetings and supported product managers to resolve major technical incidents.

- Developed and implemented a product metric tree for the Social Commerce department.- Led the development of a new data warehouse to support business intelligence and advanced reporting capabilities for 8 product locations in Social Commerce Department.- Led the process and created dashboards displaying KPIs related to key metrics., providing real-time visibility into critical business operations allowing for faster response times when issues arise or opportunities present themselves.

- Evaluated effectiveness of marketing sources.- Developed data marts for regular BI reporting.- Accomplished forecast of financial losses for new refund process of subscriptionpayments.- Developed methodology and calculation for key business and product metric.

- Automatization of regular weekly reporting: reduced time for report generation from 3 days to 12 hours using Tableau.- Optimization of business costs for loyalty program: updated tariff plans and conditions of customer program, which saved supply chain costs for loyal clients.- Accomplished A/B testing of shutdown marketing for loyal customers: marketing was turned off for 30% customers of testing group. Impact of test includes 10% economy of marketing budget without negative impact on client performance (GMV, ARPU and frequency).