- Pitched target publications to secure targeted media placements for previews, reviews, and features for artists including Andrea Bocelli, Jewel, and The Heavy Heavy- Assisted in drafting and formatting tailored press releases, distributing in Constant Contact to drive media interest and secure coverage- ​Coordinated client schedules, including transportation, press junkets, interviews, and media appearances, ensuring smooth execution of all promotional activities- Researched and compiled comprehensive media lists in 30+ cities to monitor coverage for touring artists- Created extensive, detailed coverage reports inclusive of brand performance and audience insights

- Developed expertise in sync licensing by organizing third-party playlists for shows- Enhanced on-air call screening experiences through audience engagement and interactive listening- Produced artist studio sessions through audio board use, gaining insights into the creative interviewing process- Collaborated on "Hits 1" channel scripts by researching trending artists and pop culture news

- Produced daily radio programs through extensive guest research and interview question preparation- Achieved a 15% increase in guest confirmations by implementing improved guest outreach strategies- Edited and distributed audio and video clips to ensure clear captions and graphics for social media promotion

- Designed company logo, promotional copy, and social media graphics using Canva and Adobe Photoshop- Tracked and increased audience engagement for campaign productivity by 30% through strategic content analysis- Wrote thought-provoking reviews of trending TV shows and movies for the company newsletter

- Advised and guided over 40 students in creating comprehensive marketing plans for client business strategies- Enhanced student and client engagement through proactive conflict resolution and relationship-building strategies

- Contacted alumni, parents, and friends of Rutgers to keep them connected and informed about news, events, and campus improvements- Used professional communication skills to gain networks and increase funding for the University

- Supported the production and direction of advertising campaigns, aligning content with the client’s vision- Edited over 20 promotional videos, increasing client engagement by 20% through high-quality content- Enhanced image quality of professional headshots using Adobe Lightroom and Adobe Photoshop