- Led the redesign of two websites and contributed to the initial concepts, wireframes, and UI designs for a house of brands, integrating visual consistency across four distinct brands. Improved user navigation and brand alignment, boosting engagement metrics.- Conducted in-depth user research, surveys, and A/B testing to refine design decisions. Enhanced the performance of lead generation forms and digital touchpoints by implementing user feedback, optimizing usability, and improving… Show more - Led the redesign of two websites and contributed to the initial concepts, wireframes, and UI designs for a house of brands, integrating visual consistency across four distinct brands. Improved user navigation and brand alignment, boosting engagement metrics.- Conducted in-depth user research, surveys, and A/B testing to refine design decisions. Enhanced the performance of lead generation forms and digital touchpoints by implementing user feedback, optimizing usability, and improving conversion rates.- Collaborated with developers and product managers to ensure effective implementation of design assets, actively participating in team meetings to communicate design concepts and gather feedback throughout the project lifecycle. Show less

- Developed graphic and web design projects, specializing in marketing branding and social media engagement for 4 brands. Implemented comprehensive SEO strategies, including keyword research, content optimization, and backlink building, to enhance lead generation and increase organic traffic. - Handled multiple social media accounts, created engaging social media content, messaging and developed email campaigns. - Created and maintained design templates, style guides, and other… Show more - Developed graphic and web design projects, specializing in marketing branding and social media engagement for 4 brands. Implemented comprehensive SEO strategies, including keyword research, content optimization, and backlink building, to enhance lead generation and increase organic traffic. - Handled multiple social media accounts, created engaging social media content, messaging and developed email campaigns. - Created and maintained design templates, style guides, and other resources to ensure consistency and efficiency in design workflows. Show less

- Designed newsletters and marketing materials across multiple platforms, including email, affiliate marketing, social media, and homepage/site content.- Worked on large-scale production projects, including creating multiple variations of assets per campaign.- Designed & produced high-quality Display Ads, Social Media Assets, Animations, Email Assets, & Web Graphics for multiple regions.- Managed and maintained live, interactive content on websites and custom online storefronts.

Contributed to the ASU 2024 UCDA Education Summit branding initiative, with a focus on developing digital marketing materials for web, social media, and interactive design, increasing social media engagement. Collaborated with a team of designers, refining skills in design thinking, strategic problem-solving, and cross-functional teamwork to deliver impactful, user-centered solutions.

- Conducted user research, conceptualized, & designed user-centered consumer softwareexperiences in collaboration with product, marketing, & engineering teams, leveraging A/Btesting for optimization.- Created storyboards, journey maps, user flows, wireframes, and prototypes to simplify complexprocesses and facilitate efficient, cost-effective idea exploration.- Collaborated closely with Product Designers, exchanging feedback & ideas to inspire creativityand drive design… Show more - Conducted user research, conceptualized, & designed user-centered consumer softwareexperiences in collaboration with product, marketing, & engineering teams, leveraging A/Btesting for optimization.- Created storyboards, journey maps, user flows, wireframes, and prototypes to simplify complexprocesses and facilitate efficient, cost-effective idea exploration.- Collaborated closely with Product Designers, exchanging feedback & ideas to inspire creativityand drive design innovation. Show less

- Played a pivotal role in designing and developing the web application "Ordee."- Collaborated with design and development teams to create intuitive, visually appealing user interfaces.- Optimized web performance, ensured cross-browser compatibility, and applied responsive design principles.- Gained hands-on experience in web design and development, contributing to a functional and user-friendly application.