I lead client programs related to personalization and user experience. I do orchestrate collaboration among internal cross-functional teams, including risk, compliance, product, engineering, and security, driving seamless creation and execution of partner and product strategies. The role requires strategic relationship with leaders, aligning with partner executives to enhance and promote the solution's value propositionI thoroughly enjoy building and executing comprehensive yearly plan for clients, ensuring robust business growth through strategic management of features, customer experience, while effectively controlling the financial aspects of the e-commerce platform in terms of cost, duration, and business impact.

•Planned optimization roadmaps to drive revenue for Professional Engagement Services (department)•Planned and executed Multi-variate tests with strong business acumen related to end users and analyzed the decisions on overall business performance.•Strategized with clients on personalization and implementation across all channels.•Ranked, and consulted customers through the eyes of a personalization “guru” in the pre-sales process.

RichRelevance is the global leader in omnichannel personalization and is used by more than 240 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store. RichRelevance drives more than one billion decisions every day, and has generated over $20 billion in sales for its clients, which include Office Depot, Costco, Darty, and Marks & Spencer. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe

• Migrated and Onboarded the marketing campaigns legacy system to ‘Next-Generation Marketing’• Structured the operational processes for Business Intelligence and managed team of 8 offshore and 3 onsite resources.• Drafted company-wide Agile SDLC policy that was incorporated in executive Project Management guidance.• Identification and remediation of Process failures (Incident Management), • Identified sources and gathered non-PII meaningful data from Teradata REST services.• Created User Stories to plan and implement deployments in Agile• Gathered requirements for RESTful APIs to introduce driverless web service communication for bringing data from IDW(Integrated Data Warehouse) to Infogix Product Suite.• Actively engaged in the designing of APIs for Infogix controls and gaining SQL access to integrated data using the HTTP+JSON bridge. • Conducted knowledge and Information sessions between Application Developers, Business and API Development team to ensure the alignment on the requirements.

• Reduced operational costs and process failures by 40% in a quarter• Reduced the Operational process issues by 60% under the project to optimize process and resource performance.• Worked to effectively combine the vision of clients with in-house application designers to provide clear design specifications. • Built a concrete team around the operational processes for Business Intelligence• Innovated various techniques to picture daily, weekly, monthly consumption logs into creative and interactive executive metrics and dashboards.• Integral part of the team to drive acquisitions and vendor management/onboarding process. • Lead cross-functional teams to analyze and understand the operational impacts and opportunities of technology changes.• Gathered requirements and Strategic assessment of the process models to support Product implementation• Identification of Critical Success Factors (CSF) across the platform to provide the KPIs and growth factors to the customer after the implementation of Infogix data validation controls. • Developed process models and workflows to integrate the “Product-as-a-service”• Proficient in UML, specialized in building Use Cases, User stories, process flow diagrams, Service Now ticketing system etc.• Exposure to business strategies involved in the royalty model for the artists in the radio business. • Successfully integrated the change management into the controls deployment process. • Worked to effectively combine the vision of clients with in-house application designers to provide clear design specifications.• Developed various metrics and reports to identify Process failures (Incident Management), Resource utilization, Performance analysis, Project progress Dashboards. • Built and maintained successful relationships with service providers, dealers and consumers.• Strategic assessment of the process models to support Product implementation

• Gathered functional and non-functional requirements for ObamaCare - nGen project for BCBS.• Maintained knowledge base from cross-functional collaborators in Confluence in the organization.• Efficient in Issue and Project tracking in JIRA.• Innovated ideas for metrics for customer and identified key areas for Key Performance Indicators (KPIs), strategic measures• Identified Growth Factors subjected as “Customer Success”• Worked with development team to provide metrics, dashboards as executive reporting • Developed Workflows and process models for better support. • Proficient in UML, specialized in building Use Cases, User stories, process flow diagrams etc.• Built prototypes, wireframes in AxureRP, balsamiq• Identified the interfaces and business process flow for the product implementation and presenting the required audit controls to the corporate governance.• Designed process diagrams and assisted development.• Formulated Solution approach documents followed by Business requirement and functional requirement documents.

• Created business rules according to the client's requirement using Ab-Initio Business Rules Environment (BRE).• Gathered Requirements and formulated FRDs for an overall understanding of the project.• Created GAP analysis reports from "As-Is" and "To-Be" documents.• Introduced ideas to improve processes reducing manual effort and implementing effective automated process.• Understanding of Sterling OMS experience as a part of new project implementation.• Worked on Data Migration and ETL Tools like Ab-Initio GDE.• Experienced in Oracle On Demand CRM to drive reporting on multiple business operation variables.• Developed various report and reporting strategies on the CRM.• Involved in the migration and installation of Oracle On Demand CRM across the organization. • Managed the portfolio for business analysis in CASE Spec.• Data Warehousing Analysis: Understanding of Fact tables, Dimensions tables, Star schema and Snowflake schema, Data Analysis, Data Modeling, BI reporting, logical and physical models with specific reference to Ab-Initio Enterprise.• Experienced in designing and developing Test Plans and Test Scripts

Studied Information Technology and Management.CGPA: 3.80

• Initiated the website design to help the researchers promote their work on world wide web.• Documented various technologies and techniques for a sustainable website.• Introduced the concept of web services and APIs to the researchers• Documented the permissible data that should be uploaded to the web via SSL.• Integrated API to send an email that collected data about prosthetics where the team can proactively respond. • Developed a deeper understanding on WSDL, SOAP and REST protocols.• Successfully transitioned the website development and user stories to the team responsible for maintenance and conclusion.

I guess I did it because I needed the job :) Much grateful !