- Effectively planned and executed digital media planning strategies for several clients including finding the most relevant platforms required at every point of the marketing stage.- Managed online campaigns for various clients, effectively drivingbrand awareness to engagement and finally conversions.- Devising strategies to Increase traffic for social media accounts by 50% and in many cases even 200% to 1000%- Building and running team of seven people and efficiently delivering for 20 clients at once.(2 Graphic designers, 2 web developers, 1 social media intern, 1 SEO & PPC specialist, 1 Business developer.)- Running lead generation campaigns for the company to get maximum CTR with minimum CPC.- Planning organic campaigns to get more business leads and final conversions.- Responsible for analysing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible- Trained many interns and some of them are placed at good companies now.- Implementing strategy for businesses in multiple industry domains and categories. (Fashion, Makeup, restaurants, cafes, consultancy, e-commerce store, wedding tourism & more.)- Some of the brands I worked with were "Karim's, Lord of the Drinks, Madan Fashion sarees, Ambra by Anjali, Backstage Media, GYB consultancy & many more.

- upGrad offers upskilling through online courses and education programs from top universities- Onboard with upGrad as a guest lecturer, delivering sessions on digital marketing.- Additionally, Mentor learners through practical case studies and real-life experiences.

As a Performance Manager my role was to:* Manage a monthly budget of 50L on multiple platforms like FB, Google and LinkedIn for clients like Chaayos, ReNew Power, Yara International, milagro, AndMe etc.* Understanding client goals; created and executed strategies to exceed defined goals.* Devising multi-step conversion funnels for a variety of industries including SaaS, Luxury retail, Ed-tech, FMCG etc. * Own, manage and grow digital channel strategies for clients.* Responsible for all reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities* Building, watching and maintaining the digital advertising budget and tracking success metrics* Working with leadership and collective teamwork to explain and modify strategic plans.* Accountable for Quarterly Business Review meetings and showcase business growth.* Creating media plans, advertising strategies and business intelligence reports for clients to understand future trajectory.Project Partner under the Managed Partner Program by META.* Consulted a cohort of advertisers from a variety of industries including, but not limited to CPG, Edtech, Fintech, Real Estate, Fashion, etc. to help them optimise ads on Meta* Developing a deep understanding of the market problems of various industry segments and their user personas* Effectively use Meta's tools and functionalities to devise strategies for addressing and overcoming these market problems* Interact and co-ordinate with the Meta India leadership team for reporting and growth of the program

Created landing pages for marketing activities within the web content management system.- Plan and execute lead generation campaigns to generate inquiries for the business.- Achieving a 27% growth rate in terms Returns on Ads Spends. - Achieving a record high ROAS of 8 with an monthly budget of 3,00,000 monthly.- Focused heavily on growth, retention, and engagement with online communities.- Responsible for creating email campaigns through CRM tools.- Analyzed and optimized portfolio for FB and Instagram ads.- Identified and executed marketing activities to keep web properties within the top results in SERP.

Conducted Digital Marketing Classroom Training to Graduates, Entrepreneurs and Working professionals covering modules as mentioned -Introduction to Digital Marketing-Website Creation(WordPress)-Search Engine Optimization-Web Content Strategy Creation-Google Analytics-Social Media Marketing- Video Marketing-Email Marketing-Lead Generation and Conversion Optimization-Online Media Buying-E-commerce marketing -Mobile Marketing-Digital Marketing Strategy Creation