Responsible for driving and develop sales, marketing, product&price and after-sales strategies, as well as Brazil NSC P&L . Member of Board, ensuring the necessary resources for the execution of the Business Strategy and sustainable growth. Direct report to the LATAM CEO.

Responsible for dealer network development, business development, franchise activities, network planning, dealer standards and training academy (technical and non-technical) for LATAM markets including Brazil and LACRO.

Responsible for Sales and Network Development operations within Latin America (excluding Brazil) supporitng and managing more than 17 importer countries.

Responsible for the sales field team, relationship of the Dealer Network, Sales Planning, Distribution and invoicing, as well as the retail incentive strategy.

In charge of the reintroduction of the Lexus brand in the Brazilian market from new products, price positioning, marketing, network and customer services.

Working in the United States as an expat for knowledge and development of the project to reintroduce the Lexus brand back in Brazil, responsible from new products, price positioning, marketing, network and customer services.

Responsible for team management, sales strategy and marketing actions, as well as prospecting for the expansion of the Network in the North, Northeast and Midwest regions of Brazil.

Responsible for the introduction of the Navistar International Trucks Brand in the North and Northeast region through the search&appointment and development of the Dealer Network.

Retail marketing campaigns, regional events, budget control and regional retail pricing strategy (incentives).

Acting in the knowledge dissemination of pharmaceutical products in the medical and hospital areas through promotional activities and demonstrations to offices, hospitals and sales to a large dealers.