• In charge of creating a strategic marketing plan to address business goals• Coordinates all marketing activities in support of overall business development strategy

• Coordinates all marketing activities in support of overall business development strategy• Writes and designs traditional and digital marketing materials such as sales and investor presentations, social media posts, EDM, product brochures, operating manuals, data sheets/fact sheets, and corporate videos• Manages LinkedIn account which involves copywriting and designing posts as well as tracking and analysing performance

• Conducted market research for tender opportunities related to veteran welfare, cleaning industry innovations, and sustainability• Developed internal communications and marketing materials such as newsletter and induction manual• Provided administrative support

• Conducted market research and competitor analysis• Assisted in content development and event management

TELUS International is a business process outsourcing company (BPO/call centre) with operations in Canada, North America, South America, Europe, and the Asia Pacific.• Managed a team of 3 social media specialists• Spearheaded the strategic and creative direction of social media platforms such as Facebook, Instagram, LinkedIn, and YouTube for Philippines, China, India, and Ireland• Analysed social media data, monitored competitors’ performance, created reports and dashboards, and… Show more TELUS International is a business process outsourcing company (BPO/call centre) with operations in Canada, North America, South America, Europe, and the Asia Pacific.• Managed a team of 3 social media specialists• Spearheaded the strategic and creative direction of social media platforms such as Facebook, Instagram, LinkedIn, and YouTube for Philippines, China, India, and Ireland• Analysed social media data, monitored competitors’ performance, created reports and dashboards, and presented actionable insights• Regularly interacted with senior leaders and stakeholders to pitch content ideas, manage project timelines, and implement employer branding campaigns Show less

Edukasyon.ph is an education technology start-up in the Philippines.• Managed a team of 4 mid-level managers and a staff of 20• Supervised content production and marketing team operations• Established a new revenue stream through sponsored digital content on Facebook, Instagram, and YouTube• Key decision maker in operations, recruitment, growth, and investment relations as a member of the management committee

Summit Media is one of the Philippines’ biggest print and digital lifestyle publications.• Managed a team of 6 creative specialists• Led the ideation and production process of print and digital advertising campaigns• Regularly liaised with clients and account managers for campaign pitches and evaluation of communication materials• Delegated workload and assigned deadlines across different campaigns and publishing channels

Avellana & Associates is a boutique PR and advertising agency in the Philippines. • Conceptualised, wrote, and edited a variety of print and digital content such as press releases, corporate videos, sales brochures, newspaper ads, billboards, event scripts, executive speeches, social media posts, and in-store ads

Think Ideas Manila is a boutique advertising agency in the Philippines. • Conceptualised, wrote, and edited sales brochures, newspaper ads, radio commercials, billboards, and in-store ads