On-boarded to build-out the consumer insights program, I assembled a from-scratch team to boost the impact and relevancy of the enterprise.Highlights of my contributions include:» Reinforcing the consumer insights team as integral to all levels of the organization, fostering collaboration and strategy innovation while reinventing the consumer insights toolbox.» Contributing to eight consecutive quarters of SSS growth, turning around years of franchise decline by repositioning the consumer insights program as central to strategic decision making, ensuring the right insights at the right time.» Championing an update of a 61-year old brand, serving as strategic consumer insights leader while navigating plans for core menu simplification and other sweeping modernization initiatives.» Launching a new multi-phase insights program driving the end-to-end development of new menu offerings, ultimately producing a four-fold increase in the sales of a new burger line-up and spurring an award-winning marketing campaign.» Maintaining focus on consumer insights throughout the development of a new fast casual dining concept, Flip’d, influencing brand design, menu curation, marketing strategy, and UX design.

Catalyzed strategies for immediate sales improvement and long-term brand elevation for growth-driven global fast food brand, improving communications and product by promoting deep understanding of guest profiles.Highlights of my contributions include:» Engaging strategies for the continual enhancement of a brand health tracking program, improving pivot readiness by introducing customer experience-driven dashboards better communicating early shifts in brand/category trends and marketing program impact.» Launching an innovative new competitive analysis process better capturing brand and sales impact, effectively dovetailing consumer brand and category perceptions management.» Engaging as an insight partner for multiple teams, serving as the voice-of-the-consumer while improving the pipeline and influencing operational change for all non-marketing functions encompassing operations, ecommerce, and customer experience.

As a Partner, I provided clear direction to consumer research programs while also serving as a trusted strategic thought leader for accounts and projects within strategy brand consultancy. Additionally, I managed a multi-million dollar client portfolio and directed a 15+ person, cross-level research team in executing qualitative and quantitative research initiatives supporting internal departments and external partners.Highlights of my contributions include:» Advising a top-tier automotive company on pathways for navigating a crisis period, pinpointing areas of weakness and strengths to leverage in restoring image and sales.» Guiding a utility company to manage their response following a tragedy with negative impact on brand trust and opinion, curating a messaging strategy to facilitate swift recovery.» Earning and sustaining a reputation for over-delivering on expectations and establishing some of the longest-running client relationships in our portfolio, with many clients remaining through the full length of my tenure.

Joining this firm to build a growing portfolio of West Coast clients spanning diverse industries, I managed relationships with internal teams and external suppliers while executing various research projects from end-to-end. Additionally, I influenced client decision making through strategic storytelling-focused reports and presentations to executives and stakeholders.