Monitoring of deployment systems, daily send volumes and documenting mailing strategies. Manage ISP and Bandwidth Provider relationships. Manage and monitor IP reputation. Feedback Loop enrollment and block resolution when necessary. Manage domain registrations and IP assignments for shared and dedicated client environments. Suggest mailing strategies for increased user engagement and educate colleagues and clients on industry best practices. Review and manage Power MTA servers, pools and vmtas to optimize delivery. Analyze reports and SMTP logs to stay on top of delivery challenges and correct in timely manner.Strengths:Email DeliverabilityUnderstanding of email infrastructure (including SMTP and DNS)Management of IP & Domain ReputationISP Relationships & Blocklist removalIP allocation and warm up strategiesBounce ManagementEmail Best Practices & ComplianceAuthentication (DKIM/Domain Keys, SPF, DMARC)

Managed coordinators in New York, San Francisco and Canada offices. Trained staff on internal mail systems. Tracked all campaigns in Order system from inception through completion. Tracked workload of team and adjusted Sales Person to Coordinator ratios when necessary. Developed Client Reference manual, as well as training manuals for coordinators.

Responsible for targeted direct to consumer marketing programs (awareness campaigns), such as postcards, flyers, cassette samplers, etc. to select markets accessed from our database of music consumers. Managed client programs from inception through completion. Assisted in the production of multimedia desktop presentations featuring audio, animation, and instant database feedback. Processed follow-up reports to track the impact of the campaigns.