Dale Green

Dale Green Email and Phone Number

Senior Director of Global Growth Marketing, Automation and Operations @ Digital Realty
London, GB
Dale Green's Location
London, England, United Kingdom, United Kingdom
Dale Green's Contact Details
About Dale Green

A creative and collaborative marketing strategist with over 16 years of work experience. Expert in driving growth via demand generation and awareness activity. Experience in working within, and with global marketing and cross-functional teams to drive the GTM strategy. Has a passion for leveraging and optimising Marketing Technology while leading related teams to drive demand.

Dale Green's Current Company Details
Digital Realty

Digital Realty

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Senior Director of Global Growth Marketing, Automation and Operations
London, GB
Website:
digitalrealty.com
Employees:
4677
Dale Green Work Experience Details
  • Digital Realty
    Senior Director Of Global Growth Marketing, Automation And Operations
    Digital Realty
    London, Gb
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  • Digital Realty
    Director Global Demand Generation And Marketing Operations
    Digital Realty Oct 2021 - Present
    Austin, Tx, Us
    Strategic Marketing Planning- Executed global GTM thought leadership and product launch plan focused on growing the customer base and new logos. - Global Demand Waterfall monthly / quarterly review to action findings globally. - successfully optimised conversation rates between Open, MQL and SQL, via lead quality optimisation initiatives and channel selection. - Initiated enterprise and service provider CRM segmentation target strategy for GTM campaigns.- Collaborated across cross functional marketing, sales and product to drive GTM initiates. Sales Enablement and ABM- Owned global 1st and 3rd party Intent and retargeting MarTech stack.- Supported global sales and marketing with real-time intent account data to support propensity to buy targeting and segmentation.Global MarTech Management - Led global Marketing Automation strategy including global MarTech integration and implementation over Marketo and Pardot.- Implemented lead lifecycle, lead scoring, database quality and segmentation to optimise lead to opportunity process globally. - Led the global Marketing Automation team. Implemented successful processes to serve global cross functional marketing teams.- Led the global consolidation of automation MarTech stack due to key competitor acquisition.Communication and Lead Generation Strategy- Successfully executed awareness and lead gen activity globally via paid channels to support TOF lead activity.- Led the design and implementation of content strategy to nurture TOF leads through the stages of the buying cycle.Data Compliancy - Led global data compliance and GDPR implementation throughout global automation process.- Managed compliancy training for global marketing teams.
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  • Digital Realty
    Associate Marketing Director - Emea
    Digital Realty Jan 2016 - Oct 2021
    Austin, Tx, Us
    Strategic Marketing Planning- Initiated sector specific primary / secondary research for target market selection. - Research included market drivers, goals, challenges. Solution mapped to generate messaging and value proposition for GTM activity.- Supported targeting plan by incorporating 1st and 3rd intent prospect data for propensity to buy.Inside sales - Set-up and led a successful EMEA inside sales department for both outbound lead gen and inbound qualification. - Unified sales and marketing to create relevant and timely dialog for prospects and customers to generate opportunity.- Managed telemarketing agencies for lead follow-up.Communication and Lead Generation Strategy and ABM- Focused on a 1 to few targeting strategy by leveraging propensity to buy insight tools.- Executed engagement over EMEA targeted paid media including search, display, content syndication and paid social.- Incorporated social media selling into social strategy to support lead gen.- Collaborated across functional marketing teams including creative, owned, paid and earned media.- Raised brand and position narrative via PR and AR initiative over 4 countries.- Provided best practice for 11 country marketing teams in utilising the MarTech stack for engagement to local markets.Event management- Managed hosted and sponsored events over EMEA including pre and post comms and logistics.Processes / Reporting - Sourced demand waterfall data for reporting and demand generation activity.- Optimised campaign activity through reporting tools and MarTech stack. - Managed marketing integration initiatives of strategic competitor acquisitions.
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  • Digital Realty
    Digital Marketing Manager - Emea
    Digital Realty Apr 2014 - Apr 2016
    Austin, Tx, Us
    Strategic Marketing Planning- Created and execute digital demand generation marketing initiatives for EMEA.- Harnessed content to raise awareness, telling a story to push through sales funnel to reach evaluation stage of the buying cycle.- Successful media channel selection and execution including owned, paid and earned. Digital Marketing- Planned, executed and optimised AdWords search / display and paid social for awareness and lead generation.- Liaised with target publications and planned approach to target subscriber base via content syndication.- Built emails and landing pages with automation tools for paid and organic segments and data flows.- Managed digital ad creative and copy for EMEA region.- Liaised with global digital teams on SEO keyword selection and implementation.- Managed and built organic social presence over EMEA, sourcing and disseminating content.- Planned and execute successful joint partner comms for demand gen.- Planned, built and executed pre and post event communication strategies. Represented organisation at events.Process / Reporting- Sourced and segmented target data, including SFDC, Pardot, Marketo, 3rd party data vendors.- Campaign testing, monitoring, optimising and reporting on agreed performance criteria.
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  • It Lab
    Marketing Manager
    It Lab Apr 2013 - Apr 2014
    London, England, Gb
    IT Lab is a multi-award-winning managed technology services company with over 22 years’ experience based in London, Manchester and Cape Town. Providing a full spectrum of IT solutions and 24/7 helpdesk.Strategic Marketing Planning- Implemented the marketing plan through the execution of integrated marketing activity.Communication and Lead Generation Strategy- Developed GTM content via thought leadership, solution offerings. Awareness to evaluation. - Led the design and implementation of automation content strategy to nurture TOF leads through stages of buying cycle.- Built emails and landing pages with automation tools for paid and organic segments and data flows.- Managed PR agency working on media placements and press releases to increase share of voice.- Ambassador for brand and guidelines.Digital Marketing- Planned, executed and optimised AdWords search with external agency.- Managed and built organic social presence over EMEA via Blogs, LinkedIn, Twitter, Google+, Facebook- Managed web content updates via CMS.Event management- Managed hosted and sponsored events including pre and post comms and logistics- Planned and managed joint partner events.Process / Reporting- Sourced and segmented target data, including SFDC, Vertical Response, Mail Chimp.- Campaign testing, monitoring, optimising and reporting on agreed performance criteria.
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  • Tata Consultancy Services
    European Field Marketing - Digital Campaign And Direct Marketing Function
    Tata Consultancy Services Oct 2011 - Apr 2013
    Mumbai, Maharashtra, In
    Strategic Marketing Planning- Successfully co-developed internal campaigns department in London.- Provided internal consultancy for European marketing teams for campaign planning / strategy and lead generation best practice.Communication Strategy and Campaign Management- Developed GTM content via thought leadership and solution offerings for awareness to evolution. - Managed and delivered successful European direct marketing and advertising regional campaigns.- Managed telemarketing agency for demand generation.Processes / Reporting- Sourced and segmented target data, including SFDC, Marketo.- Campaign testing, monitoring, optimising and reporting on agreed performance criteria.
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  • Simoco Group
    Group Marketing Manager
    Simoco Group Dec 2008 - Jul 2011
    Derby, Derbyshire, Gb
    Communication and Lead Generation Strategy- Project managed new website build and global partner portals.- Conceptualised, project managed and attended product launches and exhibitions worldwide including pre and post comms.- Event locations included: Las Vegas, Melbourne, Singapore, Munich and London. - Managed press advertising for multiple vertical markets with product launches and events.
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  • Morrison Mcconnell
    Marketing Manager
    Morrison Mcconnell Jun 2007 - Dec 2008
    Digital Search Campaign Management.• PPC advertising – Co-ordinate with external agency. Optimise for increased conversions.• Web content management – Products, news and events.• Affiliate marketing – Advertised on a CPC metric over display and search, with 700 publishers over two affiliate networks.• Email marketing – Build, test, optimise, dispatch and report.
  • Morrison Mcconnell
    Marketing Assistant
    Morrison Mcconnell Dec 2006 - Jun 2007

Dale Green Skills

Email Marketing Digital Marketing Marketing Strategy Direct Marketing Crm Marketing Communications Marketing Social Media Marketing Strategy Seo Competitive Analysis Digital Media Ppc Project Management Advertising Customer Relationship Management Event Management Digital Strategy Campaign Management B2b Campaigns Copywriting Wordpress Affiliate Marketing Corporate Branding Pay Per Click Search Engine Optimization Marketing Management Marketo Dotmailer Joomla Affiliate Networks Affiliate Management Direct Mail Web Analytics Analytics Microsoft Excel Microsoft Word International Marketing International Event Management International Events Photoshop Cms

Dale Green Education Details

  • Leeds Beckett University
    Leeds Beckett University
    Business

Frequently Asked Questions about Dale Green

What company does Dale Green work for?

Dale Green works for Digital Realty

What is Dale Green's role at the current company?

Dale Green's current role is Senior Director of Global Growth Marketing, Automation and Operations.

What is Dale Green's email address?

Dale Green's email address is da****@****l.co.uk

What is Dale Green's direct phone number?

Dale Green's direct phone number is +121423*****

What schools did Dale Green attend?

Dale Green attended Leeds Beckett University.

What are some of Dale Green's interests?

Dale Green has interest in Film And Literature, Music, Running, Digital Media.

What skills is Dale Green known for?

Dale Green has skills like Email Marketing, Digital Marketing, Marketing Strategy, Direct Marketing, Crm, Marketing Communications, Marketing, Social Media Marketing, Strategy, Seo, Competitive Analysis, Digital Media.

Who are Dale Green's colleagues?

Dale Green's colleagues are Patrick Salzmann, Anthony Hedan Hedan, André Schlatter, Giannis Giachos, Panda Bear, Nitin Ashok, Ruben Zuniga Jr..

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