Dale Robertson Email and Phone Number

As the Regional Director of Marketing, my primary responsibility was to direct the full marketing operations of multiple casinos specifically budgeting, marketing events, promotions, calendar, direct mail, and analytics functions. I pride myself in partnering with the advertising agency to fulfill creative and engaging content. The value I add to the organization is P&L reviews, promotional planning, and budget execution in conjunction with the corporate marketing department.Specific examples of my accomplishments in this role are as follows: Promoted to integrate innovative marketing strategies to advance player engagement throughout the casino. Created and executed a targeted promotional and player development calendar along with a supporting advertising campaign to drive carded play, trips, and net revenue. Increased multiple performance metrics including net revenue by increasing trips, carded play by implementing club tiered promotions, direct mail incentives, free play offers, and monthly continuity programs.

In this role, I oversaw all aspects of advertising including creation, contract reviews, and advertising ad mats for a variety of applications such as newspaper, print, social media, radio, tv, billboards, and internet. Also, I administered marketing budgets and maintained P&L accountability for all marketing operations. My role included driving marketing strategies through unique marketing campaigns to increase attendance and revenue across the casino, hotel, and casino too's by way of monthly and quarterly promotions.

My primary duty was to create effective monthly marketing plans and manage advertising functions. I also collaborated across the company to execute cross-sell marketing programs deepening customer relationships and ensure alignment with internal policies, marketing plans, and work standards. I took pride in instituting a comprehensive marketing strategy by customer segment, product category, and optimal channel to generate incremental revenue. My responsibilities included analyzing existing marketing programs and identifying opportunities to optimize risk and reward combinations. Additionally, I complied with project timelines and budgets, along with provided recommendations on new strategies to achieve key performance metrics and goals.

At Lucky 7 Casino, I executed marketing strategies consisting of campaign development, portfolio growth forecasts, and customer retention components. I established monthly marketing plans to enhance profitability. Also, I conducted a variety of other tasks including negotiating contracts and building effective email and direct mail campaigns. My value was facilitating cross-functional teams to assure customer satisfaction and retention. Additionally, I reviewed monthly reports to stay abreast of departmental performance.The value I delivered in this role is as follows: Implemented a direct mail program to fill the 90-room casino hotel enhancing room occupancy from 40% to 60% within seven months.  Instituted a new advertising and promotions campaign to generate more guests to casino with trip increases of 20% year-over-year. Achieved an 8% year-over-year increase in revenues through a rise in carded play and trips.

In my role as Entertainment / Promotions Manager, I coordinated entertainment for the property to engage diverse audiences and negotiated and edited legal contracts, as appropriate. Evaluating attendee experiences and performing market research allowed me to provide desired entertainment options. Create a diverse promotional plan to drive new acquisition of guests to the casino as well as increase market share with current player database to increase EBITDA. I also attended social events, trade shows, and exhibitions. My additional responsibilities consisted of creating opportunities to reward loyal customers to drive increased revenue and promoting cross and up-sell programs to deepen customer relationships.

As Interim Director of Marketing it is my job to create and adhere strictly to a creative budget, measurable goals, year long marketing resort plan. Ensure we provide knowledge to guests and excellant customer service. I overseen operations of marketing in sales, player services, player development, public relations,entertainment, promotions, full in house advertising and graphics department that also shoots and creates its own tv commercials, website etc... We are a resort property that must also change marketing tactics in the summer to obtain tourist traffic. So part of the year were resort marketing and then we transfer to local style marketing.