A branding and business melting pot.All in favour of helping businesses influence their market perception and gain market share.I hold many roles in the design world. They’re all connected. Each one amplifies at the other: – Creative director at Bonser Design.– Founder and designer at branding consultancy Crux Creative.– Senior designer at Churchill Press.– Strategy and design consultant with Visible.– Business coach for creatives—graphic designers, web designers, etc.These roles, the expert partners, and the breadth of clients have taught me two things—fundamentally, design matters, and a good insight into a client’s business drives better results.That’s why the approach is always strategic and grounded in understanding. First, we understand your business and what matters to your clients, then we run a process that consistently yields the right result.It’s distinctive, properly aligned branding that cuts through the noise, elevates your positioning, and resonates with your market.Is your branding ‘working’ for your business? No? Let’s have a chat then.––––Hang on, didn’t I mention coaching? Yes I did!I teach creatives how to charge a premium and get paid what they’re worth.It’s a business coaching program built from the lessons learned through my successes, failures, partners, and how I turned it around. The goal: to arm creatives with solid sales processes, straightforward work source strategies, ideal business positioning, and processes that get results.www.cruxcreative.com.au/design-business-bootcamp
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Creative DirectorBonser DesignPerth, Wa, Au -
Brand Designer | FounderCrux Creative Aus Jan 2016 - PresentPerth, AustraliaDistinctive branding for complex businesses.We work with businesses to simplify brand complexity, create distinctive identities, and elevate market positioning with thoughtful websites and marketing collateral. -
Creative Business CoachingCrux Creative Aus Jul 2021 - PresentPerth, Western Australia, AustraliaI teach creatives how to charge a premium and get paid what they’re worth.Design Business Bootcamp is a direct coaching program that arms creatives with solid sales processes, straightforward work source strategies, ideal business positioning, and processes that get results. Tools and strategies to help you realise your value and build a better business.But only some people need the entire fridge. So in mid 2023, I’ll be launching a series of shorter courses centred around the core fundamentals from the bootcamp including– How to price and sell your services and deal with objections.– Work processes and strategies that cut down changes and delight clients.– Positioning your business to stand apart and honing your USP.– Client generation—strategies to consistently find good clients.Stay tuned… -
Creative DirectorBonser Design Oct 2022 - PresentPerth, Western Australia, AustraliaCrafting powerful business brands, distinctive websites and thoughtful marketing communications material.Sectors: specialist engineering, heavy industrial and manufacturing, resources sector support industries, civil construction, agriculture, and food & hospitality. -
Senior DesignerChurchill Press Oct 2022 - PresentPerth, Western Australia, AustraliaWe’re a boutique publisher specialising in limited-edition coffee table books that celebrate milestones and success stories—publications that honour your story. Notable titles include: – The Story of Linneys Jewellery Est. 1972– Nardlah: A Property Portrait (celebrating four generations and 100 years of the Nardlah Grazing Company)– The First Fifty Years: A History of Monadelphous, the Company and its People– Celebrating 60 Years: The Story of J C Smale Est 1962– The Doctors In – Memorable Moments at the WACA Ground: 1894-2017– Clearing Boundaries: The Rise of Australian Women’s Cricket – Cricket – The Aussie Way! with Justin Langer.– Albany at the Dawn of the ANZAC Legend -
Strategy & Design ConsultantTeam Visible Mar 2019 - PresentAustraliaPartnering with Matt Hanham to put our combined business, branding and marketing experience to good use.We help businesses get unstuck—working at owner/board/C-suite level to define and solidify a brand positioning to rally around. Then we build on that foundation—crafting the right messaging and delivering thoughtful brand identities, websites and marketing collateral that connect with your audience and amplify your business. -
Project ManagerBonser Design Oct 2013 - Jan 2016Perth, Australia -
Senior Graphic DesignerBonser Design Nov 2010 - Jan 2016Perth, Australia -
Graphic DesignerAlphaset Design Aug 2008 - Aug 2010Limerick, Ireland
Dale Wallace Skills
Frequently Asked Questions about Dale Wallace
What company does Dale Wallace work for?
Dale Wallace works for Bonser Design
What is Dale Wallace's role at the current company?
Dale Wallace's current role is Creative Director.
What skills is Dale Wallace known for?
Dale Wallace has skills like Graphic Design, Corporate Branding, Logo Design, Corporate Identity, Web Design, Typography, Brand Development, Posters, Brochures, Stationery, Visual Communication, Signage.
Who are Dale Wallace's colleagues?
Dale Wallace's colleagues are Barry Tender, Janice Bonser, Happy Happydhiman, Matt Bonser, Phil Bonser.
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Dale Wallace
Australia
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