Dale Bertrand

Dale Bertrand Email and Phone Number

CEO, Fire&Spark | AI & SEO Researcher | Evidence-based SEO | Educator | Keynote Speaker @ Fire&Spark
Dale Bertrand's Location
Greater Boston, United States, United States
About Dale Bertrand

As a marketer, I've managed marketing programs for Fortune 500 companies. As a technologist, I built the machinery that runs the internet. I empower ambitious marketers to create raving fans and grow communities around impactful businesses.I am an online customer acquisition specialist with 15 years of experience applying my academic training in engineering and AI to online customer acquisition campaigns (focusing on SEO, content marketing, web analytics and the application of AI to marketing).I began my career working as an engineer, most notably building high performance computers for the National Security Agency. Then, I was recruited by an MIT-based start-up to solve analytical marketing problems. As a marketer, I have developed search marketing strategies for Fortune 500 companies and venture-backed startups. I am a speaker at industry conferences, including Hubspot's Inbound, Content Marketing World and AdWord, Affiliate Summit and Agents of Change. I have trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble.I am the founding instructor at the Digital Marketing Leadership Program and Boston’s Ecommerce Executive Forum. I have taught digital marketing workshops at MIT’s Enterprise Forum, Harvard University, Northeastern and Boston University.Currently, I run Fire&Spark, the only content agency using an SEO for Revenue approach to generate organic sales - not just traffic.More about me: - I speak at 8-10 marketing conferences per year- Managed international marketing campaigns localized for 20+ countries- Grown multiple website properties to millions of organic search visitors- Managed 7 figure online advertising budgets- Launched online campaigns that directly generated over $10M in revenue- 15 years of experience developing strategic and tactical online marketing campaigns- 15 years of experience growing organic search traffic for large websites (20 million+ pages)- 12 years of developing and executing go-to-market strategies for new products - Founding instructor at the Digital Marketing Leadership Program

Dale Bertrand's Current Company Details
Fire&Spark

Fire&Spark

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CEO, Fire&Spark | AI & SEO Researcher | Evidence-based SEO | Educator | Keynote Speaker
Dale Bertrand Work Experience Details
  • Fire&Spark
    Founder And Ceo
    Fire&Spark Dec 2008 - Present
    Boston, Massachusetts, Us
    Fire&Spark helps ecommerce and B2B brands compete against established competitors for search traffic. With a unique focus on SEO, content marketing and analytics, we deliver quantifiable results that help brands sustain continuous growth in organic sales.Clients include:Ecommerce: Citizen Watch, Nestle, Raymond Weil and Bulova.B2B: ADP, Vectra, Devo, Stratasys, Qt Company and Zaius.Visit our services page: https://www.fireandspark.com/services/
  • 500 Startups
    500 Startups - Startup Mentor
    500 Startups Jan 2017 - Present
    San Francisco, California, Us
    500 Startups is a leading global venture capital seed fund and startup accelerator. They manage $200M in assets and invest in 1300+ technology start-ups.
  • Hustle Fund
    Hustle Fund - Startup Mentor
    Hustle Fund Jun 2020 - May 2022
    San Francisco, California, Us
    Hustle Fund is a venture capital fund investing in fast-executing teams at the pre-seed and seed stages.
  • Harvard Alumni Entrepreneurs
    Entrepreneur In Residence
    Harvard Alumni Entrepreneurs Oct 2020 - Sep 2021
    Cambridge, Massachusetts, Us
  • Grabcad.Com
    Marketing Consultant
    Grabcad.Com May 2011 - Nov 2018
    Cambridge, Massachusetts, Us
    Responsible for growing the user base by crafting a search engine marketing and user generated content strategy. During my first 9 months at GrabCAD, we grew our SEO traffic 10x to 5.7 million monthly pageviews and 130,000 members. I created a popular webinar series to solicit member feedback, developed PPC advertising campaigns and conducted phone interviews with engineering managers in our target market.
  • Trade Hounds
    Equity Advisor
    Trade Hounds Nov 2016 - Feb 2018
    Cleveland, Ohio, Us
    Trade Hounds is a website with the same scope as LinkedIn, but is better catered to blue collar workers and the companies that want to hire them.
  • Greenway Media Publishing
    Founder And Ceo
    Greenway Media Publishing Sep 2011 - Dec 2015
    Online publisher in the education space focused on students seeking advanced degrees. Sold in 2015 to focus on consulting and advising.
  • Vaulted Health
    Co-Founder And Cto
    Vaulted Health Sep 2011 - Sep 2012
    We help nurses find fulfilling employment with help from other nurses. Our first products include a platform for nurses to share their experiences working with specific agencies/employers and a common application for agency jobs.
  • Pixability, Inc
    Director Of Marketing
    Pixability, Inc Sep 2008 - Aug 2010
    Boston, Massachusetts, Us
    Responsible for traffic acquisition strategy with emphasis on rapid testing, including search engine marketing, PPC, media buying, landing page optimization, email marketing and campaign performance analysis.
  • Leadgather.Com
    Co-Founder And Cto
    Leadgather.Com Dec 2006 - Apr 2009
    LeadGather.com connects vendors in the wedding industry to potential customers.
  • Technology Startups
    Principal Engineer
    Technology Startups Jun 2001 - Jul 2008
    During this period, I joined a few technology startups as an early employee (Pixel Magic, ChipWrights and SiCortex) working as a software and hardware engineer, one of which was acquired by Qualcomm.

Dale Bertrand Skills

Seo Online Marketing Online Advertising Start Ups Sem Email Marketing Entrepreneurship Ppc Web Development Google Adwords Digital Marketing Search Engine Optimization Web Analytics Marketing Strategy Search Engine Marketing Marketing Strategy Mobile Applications Content Marketing Lead Generation Social Media Market Research E Commerce Ruby On Rails Website Development Product Management Analytics Web Applications Pay Per Click Business Development Customer Acquisition Affiliate Marketing Landing Page Optimization Python Conversion Optimization Multi Channel Marketing Adwords Ppc Advertising

Dale Bertrand Education Details

  • Brown University
    Brown University
    Electrical Engineering
  • Brown University
    Brown University
    Electrical Engineering

Frequently Asked Questions about Dale Bertrand

What company does Dale Bertrand work for?

Dale Bertrand works for Fire&spark

What is Dale Bertrand's role at the current company?

Dale Bertrand's current role is CEO, Fire&Spark | AI & SEO Researcher | Evidence-based SEO | Educator | Keynote Speaker.

What is Dale Bertrand's email address?

Dale Bertrand's email address is da****@****ail.com

What is Dale Bertrand's direct phone number?

Dale Bertrand's direct phone number is +161761*****

What schools did Dale Bertrand attend?

Dale Bertrand attended Brown University, Brown University.

What are some of Dale Bertrand's interests?

Dale Bertrand has interest in Start Ups, Children, Entrepreneurship, Economic Empowerment, Civil Rights And Social Action, Soccer, Skiing And Good Food, Education, Digital Marketing, Biking.

What skills is Dale Bertrand known for?

Dale Bertrand has skills like Seo, Online Marketing, Online Advertising, Start Ups, Sem, Email Marketing, Entrepreneurship, Ppc, Web Development, Google Adwords, Digital Marketing, Search Engine Optimization.

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