✔ Dale Castro

✔ Dale Castro Email and Phone Number

Co-Founder @ Overlap | Chief Creative & Strategy Officer | AAF Ad Person of the Year | AZIMA Interactive Person of the Year @ Overlap
✔ Dale Castro's Location
Goodyear, Arizona, United States, United States
✔ Dale Castro's Contact Details

✔ Dale Castro personal email

n/a
About ✔ Dale Castro

As the Co-Founder and Chief Creative & Strategy Officer of Overlap, I have 27+ years of experience in creative direction, UX design, emerging technology, and digital strategy working with clients such as Nike, Cisco, Xbox and Mazda. I lead a team of talented professionals who share my passion for creating innovative and award-winning work that moves the needle for our clients and partners.My role at Overlap involves conceptualizing and executing on multi-channel digital marketing campaigns, website and application design and development, user interface design, information architecture, search engine optimization, and web analytics and reporting. I leverage my creative, technical, and communication skills to deliver solutions that are user-centric, data-driven, and value-oriented. I also stay on top of the latest trends and best practices in the digital marketing field, and explore new ways to incorporate emerging technologies such as interactive displays, augmented applications, and digital signage into our offerings. My mission is to connect products and services to the right human beings, and to help our clients and partners achieve their goals and vision.

✔ Dale Castro's Current Company Details
Overlap

Overlap

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Co-Founder @ Overlap | Chief Creative & Strategy Officer | AAF Ad Person of the Year | AZIMA Interactive Person of the Year
✔ Dale Castro Work Experience Details
  • Overlap
    Co-Founder, Chief Creative & Strategy Officer
    Overlap Feb 2015 - Present
    Goodyear, Az, Us
    Overlap is a full-service digital marketing agency that connects products & services to the right human being.
  • Io
    Director, Global Digital Marketing
    Io Nov 2013 - Jan 2015
    Phoenix, Az, Us
    • Directed global digital marketing initiatives for North America, EMEA and APAC business units• Responsible for all digital platform development and digital marketing solutions to drive both brand exposure and lead generation • Guided strategy and execution of all paid media deliverables, including display, landing pages, retargeting and social media with a focus on content strategy and quality lead generation• Oversaw the development team and led all information architecture / agile prototyping• Managed multi-million dollar budget with forecasting across all digital channels and global locations• Drove implementation of a project management system that allowed global departments to have full transparency and communication• Strategized IO’s first full implementation of marketing automation (Marketo) that synced with the content relationship management system (Microsoft Dynamics)• Led strategy and development of digital sales tools, including an interactive 18’x8’ multi-touch display that was featured at Gartner events worldwide and an IO Tour app that utilizes beacon technology
  • The Lavidge Company
    Director Of Creative Technology / Ux
    The Lavidge Company Oct 2010 - Nov 2013
    Phoenix, Az, Us
    • Managed and interfaced with two of Lavidge’s largest digital clients on all digital initiatives• Championed and expanded the digital offerings at Lavidge to include interactive displays (Intel AIM Suite), augmented applications (Unity) and digital signage (Scala, BrightSign)• Partnered with the new business development team to create digital marketing material and demos• Led and strategized information architecture and UX design in conjunction with the creative and development team• Drove strategic integration of traditional and digital marketing processes and culture• Undefeated foosball champion 3 years in a row!Clients:Massage Envy Spa Corporate, United Rentals, Blue Cross Blue Shield of Arizona, Cable One, Republic Services, Vistancia and Meritage Homes
  • Metaphour Digital
    Principal & Creative / Technology Director
    Metaphour Digital Jan 2005 - Oct 2010
    • Built a digital agency from the ground up that was trusted by Fortune 500 companies to execute innovative digital work• Directed and marketed the first crowdsourced online book, “Conspiracy of the Rich”, which was published and written by Robert Kiyosaki• Partnered with the top advertising agencies to strategize, design and develop award-winning workClients:Boeing, Zynga, PGA Tour Experience, Winter X Games, Linksys (Cisco), XBox, Toni & Guy, Shamrock Farms, Discount Tires, 2XL Games, Red Bull, Hewlett Packard, AOL Red and Rich Dad Poor Dad - Robert Kiyosaki
  • Sarkissian Mason
    Interactive Creative Director
    Sarkissian Mason Jun 2002 - Jan 2005
    New York, Ny, Us
    • Oversaw the creative team• Developed storyboards, design and animated motion graphics• Executed front-end code and Flash developmentClients:Nike, Mazda USA, Chevy, Rockford Fosgate and Ford SVT

✔ Dale Castro Skills

User Experience Art Direction Digital Marketing Email Marketing Creative Direction Interactive Advertising Interactive Marketing Seo Advertising Web Design Social Media Marketing Information Architecture Creative Strategy Digital Strategy Social Media Marketing Strategy Web Analytics Graphic Design User Interface Design Strategy Sem Typography Flash Animation Flash Wordpress Brand Development Google Analytics Interaction Design Adobe Creative Suite Integrated Marketing Mobile Games Branding And Identity Motion Graphics Online Advertising Photoshop Mobile Design Experience Design Website Development Mobile Technology Visio User Interface Digital Media User Experience Design Multi Touch Designs Mobile Advertising Omnigraffle Corporate Branding Digital Signage Scala

✔ Dale Castro Education Details

  • The Art Institutes
    The Art Institutes
    Multimedia

Frequently Asked Questions about ✔ Dale Castro

What company does ✔ Dale Castro work for?

✔ Dale Castro works for Overlap

What is ✔ Dale Castro's role at the current company?

✔ Dale Castro's current role is Co-Founder @ Overlap | Chief Creative & Strategy Officer | AAF Ad Person of the Year | AZIMA Interactive Person of the Year.

What is ✔ Dale Castro's email address?

✔ Dale Castro's email address is da****@****ive.com

What schools did ✔ Dale Castro attend?

✔ Dale Castro attended The Art Institutes.

What skills is ✔ Dale Castro known for?

✔ Dale Castro has skills like User Experience, Art Direction, Digital Marketing, Email Marketing, Creative Direction, Interactive Advertising, Interactive Marketing, Seo, Advertising, Web Design, Social Media Marketing, Information Architecture.

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