Dale Chiang Email & Phone Number

Irvine, CA, US

Lake Forest, CA

• Technical lead at Software Requirement Review Meeting (SRRM) to present system architecture, product functionality, and applications to Airline Customers.
• Ensure customer requirements are generated, clearly defined, and released prior to system integration testing.
• Monitor the implementation to ensure the final product is in line with the system and customer expectation.
• Understand customer’s business process management and business requirements then translate them to specific software requirements.
• Leadership of cross-departmental meetings to assure new systems, sub-systems, applications and unique requirements are communicated, understood, and implemented within Engineering Functional Groups.
• Support sales/marketing group on technical proposals. Review and provide responses to compliance matrices.

• Identified new product opportunities and technologies that reflect market demands, market trend, and business potential
• Analyzed market trend and provided product strategies to achieve sales revenue and gross margin goal
• Worked closely with global PM team, marketing team, and merchandising team to develop and ensure successful marketing campaign on e-commerce websites and other sales channels
• Managed and balanced inventories to maintain the best product sales run rate, and reduce aging inventory level

Irvine, CA

• Managed key account projects from customers’ RFP (Request for Proposal), prototype development to Mass Production, including project status, schedule, pre-sales, post-sales hardware/software technical support
• Coordinated with inter-departmental teams, engineering, sales, marketing, for system level support in Machine Automation, Video Wall, and Medical markets in terms of product offering, system configurations.
• Maintained and updated the system configurator and compatibility list for assigned product lines
• Managed the product life cycle from NPI (New Product Introduction) to EOL (End of Life), including product launch, positioning, pricing, technical support, revision control, roadmap, revenue and gross profit, and.

Cypress, California

• Developed effective marketing segmentation strategies and marketing campaign to penetrate target markets: networking, gaming, and in-vehicle computer market and increase brand awareness
• Responsible for creating and presenting marketing collateral including product offerings, technologies, features, product benefits, market trend and competitive analyses to sales, customers and partners
• Planned and organized tradeshows for gaming, in-vehicle computers, and networking markets as well as demo sample preparation
• Created and executed web marketing initiatives to identify internet marketing opportunities including operating SEO strategies, and writing, delivering press releases, newsletters for new product launches and solution.

Cypress, California

• Configured the system solution, including CPU, memory, SSD, Wi-Fi, GPS, 4G LTE, Bluetooth and OBD II, as well as BIOS modification, device driver, and software SDK verification for Tier-1 ODM/OEM in-vehicle computer.
• Managed and fulfilled customers’ system demand through understanding their business objectives, responding to Request for Proposal/Quotation (RFP/RFQ), configuring proper system level solutions, and developing.
• Coordinated and communicated between internal teams, including local sales team, local support team and HQ R&D team, PM team, marketing team in Asia for technical solutions, system configurations and project support
• Verified and provided system configuration and compatibility list, including hardware and software to sales team and customers, for them to easily configure working system solution
• Responsible for creating and presenting product marketing collateral including product offerings, system configuration, technologies, features, product benefits, market trend and competitive analyses internally and.
• Planned and organized tradeshows for gaming, in-vehicle computers, and networking markets with live and static system solution demonstration to increase the brand awareness

Cypress, California

• Developed and provided customized solution for all levels of technical supports to solve customers’ various issues, including BIOS modification, hardware rework, Microsoft embedded OS image porting, hardware and.
• Created and coordinated technical strategies and support policies with company’s global affiliates in order to systematically and efficiently support customers