Dale Conour Email & Phone Number

California, United States

Boston, Massachusetts, United States

San Francisco Bay Area

– Retained by creative studios and organizations to bring instant impact to experience, innovation, and brand challenges experienced by clients. – Identified opportunities to drive revenue increases (up to 20%) and reduce costs (up to 30%) through digital transformation of Wells Fargo banker-teller services. – Created for IDEO an experience innovation strategy to generate new audiences and record retail sales for NIKE superstore of the future.– Leveraged data and positioning analysis to accelerate customer adoption for market-defining products in biotech, fintech, health and wellness.

San Francisco, California, United States

– Hired to ensure design work enabled clients to grow their business, increase revenue, and reduce costs.– Advised Amazon on building brand equity and accelerating customer adoption for personal care innovation in $1b+ product category.– Showed Honda Design Group how to grow market awareness in anticipated $28 billion category.– Performed potential-market analysis in a $238 billion category for a major EU telecom organization’s home entertainment device prototype.– Developed a strategic approach for AT&T to build unique brand experiences for a consumer product targeting a $6 billion-and-growing rural broadband market.– Uncovered customer experience opportunities for Penske to better compete against market-leader U-Haul.

Berkeley, California

– Recruited to enable clients to accelerate customer adoption, increase customer retention, and capture increased revenue.– Coaxed incoming college freshmen into revealing how Microsoft can best market Surface to them.– Built enterprise software firm CA Technologies into a brand acquired for $18 billion.

San Francisco Bay Area

– Mandated to increase client retention and revenue by producing compelling marketing research and strategy for clients that reflected the studio’s “maverick” approach. – Uncovered product and service innovation opportunities for Audi to grow audience and build loyalty.– Built brand awareness and led signature product innovation effort for Nokia’s new B2C navigation division (later acquired for $2.9 billion).– Concepted Cadbury product to rival the US’s most popular candy (at $600 million per year in revenue).– Leveraged ethnography of the barbecue social occasion to grow business for Kingsford.– Unlocked secret appeal of Burt’s Bees lip balm to drive further product innovation while growing brand equity.

Sf Bay Area, United States

Delivered innovative approaches to the presentation of editorial and communications in order to grow audience and build advertising revenue. Roles included:– Sunset Magazine/Executive Editor– Booyah/Content Designer– eHow/Editorial Director– TV.com/Editorial Director (interim)– The Industry Standard/Senior Editor– Parenting/Senior Associate Editor