I help purpose-driven leaders address the barriers to high-performance teamwork and deliver the confidence to achieve challenging strategic objectives.I accomplish this by helping executives build cohesive and highly productive leadership teams, create organizational clarity and use this clarity to drive business results. Bringing over 30 years of leadership experience to bear on helping organizations get healthy, and now also certified as a Working Genius facilitator.

Senior executive with global business development and marketing responsibilities that include composing and delivering customer-facing solutions, managing the Solution Scientist staff, and directing key activities including customer success management, sales process simplification, marketing and lead generation. In this role, I work to identify, discern and foster growth of potential new business while establishing and cultivating key business relationships, helping them understand how Sydor Technologies can help their business grow and/or achieve their mission.I commissioned and led the redesign of our website increasing web traffic by over 40% and restoring SEO on a primary keyword of interest, moving from page 3 to page 1 after 8 months. SydorTechnologies.com is now mobile responsive and integrates Salesforce web forms, eliminating the friction of web inquiries via email for our customers. Reduction in response time (SLA) on web inquiries averaged 50% or more.Under my leadership, the sales process was consolidated from 5 separate, unconnected applications into one central IT function (Salesforce), reducing the time from solution-to-quote by 75%, and eliminating 3 unique points of possible human error. The consolidation also eliminated one application that had a monthly subscription fee.In a year punctuated by the impact of COVID-19, our sales team recorded the third highest level of commercial sales in company history. I am on track to exceed my personal quota by 20% or more while growing revenue in the US Ballistics market by 75% over 2019 levels.

Attending classes with my student teams, I offer real world experience to guide the teams' efforts to build an effective start-up business, supplementing instructor-led classroom training. I meet weekly with each team separately for coaching sessions to systematically reduce the risk in their plan and move their business plan forward. I drive student success through the discipline of the business model canvas.

Lending B2B Marketing Insights to Forbes Communications Council, an invitation-only organization for senior-level communications and public relations executives.

As the Vice President of Marketing, I was the steward of the Pharos brand. I was responsible for shaping the promises that the company made to the marketplace and providing the inspiration for my team to execute on brand, sustainability initiatives, communications, go-to-market strategy, customer engagement, training, experience definition and delivery, product marketing, product launch, content marketing, public speaking, SEO, website design, marketing automation, and digital marketing; all culminating in leads generated.I led the restructuring of the Pharos brand, bringing clarity of promise, message, and engagement. I guided and directed the use of the brand framework for the purposes of communication, product alignment, and overall Pharos experience.I initiated and led my team's effort to increase web leads by 4X through a content marketing effort including website optimization with 33 published articles over two years, 18 of which were articles that I authored. SEO improvements moved desirable organic keyword search phrase results from page three to the top of page one. I built an internal social ambassador team to amplify the effects of published content.I worked with our partners, customers and prospective customers to showcase the sales insights on why mindful print solutions are the next frontier of managing the total cost of print. Traditional solutions like Managed Print Services are actually managing less than 30% of the total cost of print leaving a tremendous opportunity for sustainability gains, improved security and significant cost savings. I researched, trained and secured the first formal sales process used at Pharos.With a passion for stewardship and sustainability, I led the effort at Pharos to become a Certified B Corp. and eventually to Pharos' reincorporation as a Benefit Corp. I also initiated the work to uncover the Pharos purpose and built a cross-functional team to guide the purpose implementation.

I provide advice and guidance to the Digital Rochester Executive Leadership team to enable the continues growth of corporate membership, positive community perception and the success of related monthly programming. I also contribute strategic insights as well as clarifying direction to the structure of the organization while participating in monthly events and programming offered by Special Interest Groups within Digital Rochester. As a marketing professional, I look for opportunities to amplify the Digital Rochester brand and grow its programming reach and its appeal to the technical community in the Greater Rochester area.

Responsible for defining and implementing a broad, yet unified consumer experience across the various Kodak consumer facing businesses including vision setting, tools, processes and implementation strategies.