Industry analyst covering application and software supply chain security issues, with additional coverage of DevSecOps and application security testing. Author of the Magic Quadrant and Critical Capabilities Guide for application security testing. Provide guidance to hundreds of clients annually. Other written research and guidance consists of Software Composition Market Guide, best practices, vendor ratings and analysis of other related topics. Global presenter at Gartner Security and Risk Management Summits.

Created a vendor-focused DevSecOps research practice, spanning all aspects of application security and protection. Created and maintained multiple market forecasts.

Created positioning and messaging for a merged privilege access management product line following the acquisition of Xceedium. Frequently met with prospective customers, articulated market direction and customer requirements to guide product roadmap and strategy. Developed marketing programs and supporting content for demand generation programs. Coordinated cross-team sales and marketing program (regional and global).

Helped to more than double revenue growth while overseeing all aspects of product marketing. Drove lead generation with content-based programs (including webcasts and blogs), including asset development, production, promotion, and execution, as well as online advertising, promotion, and social media. Managed public and analyst relations. Supervised all marketing automation solutions, including traffic analysis, SEO management, and campaign creation. (Acquired by CA Technologies.)

Created demand generation programs, developed a wide-range of content (white papers, collateral, webcasts, blogs), and drove product planning/strategy efforts.

Independent product marketing and management consultant. Supported over a dozen clients, including Sourcefire, Xceedium, Approva, BindView, Landmark Systems, Oblicore, Group Logic and others, delivering:Product Marketing: Conducted segmentation studies of existing customer base, identifying high- penetration markets, generating vertical market profiles with supporting sales tools. Media and analyst relations, researched and wrote customer case studies. Market research, generated product/ service positioning and requirements definitions.Content Creation and Development: White papers, websites, blog posts, podcasts, email, research reports and technology briefs, collateral including product data sheets, and sales presentations. Ghost wrote articles for executives and board members.Competitive Analysis and Market Research: Researched IPS/NGFW market, new releases, vendor and industry intelligence; provided competitive positioning, sales tools and training materials. Identified and documented market trends, buyer requirements, and conducted win/loss analysis.Product Management: Supported distributed performance management products, identified customer requirements and addressed satisfaction issues, performed market research and analysis, rebooted development plans and long-term roadmap, researched and wrote market and product requirements documents.Business/Market Planning and Fund-Raising: Researched and wrote business and marketing plans to secure venture funding, and support business operations.

Directed six successful product launches, driving revenue from zero to $5 million in two years, leading to a successful acquisition. Competitively positioned the company against much larger and better-established competitors. As product manager, spearheading new product development and ongoing updates and releases. (Acquired by BindView/Symantec.

Faced with a major technology shift in key enterprise market segments, developed a new product strategy leveraging existing company technology and strategic product development to reposition the company for enhanced market positioning and revenue growth. Led the development and market launch of an Internet-based software and content distribution product, strengthening the company’s long-term market position, leading to an eventual acquisition by HP. Performed analyst relations, and other product marketing activities including collateral development, competitive analysis, and sales support and training. Business development, including establishment and maintenance of partner product integration relationships.

Established coverage of three discrete markets: IT asset and configuration management, software distribution, and Desktop/LAN management. (Acquired by Gartner)

From a start in the field as a Systems Engineer supporting national accounts, progressed through a variety of product marketing and management positions for multiple network, systems, and virtualization management products. Special experience included two years experience as Corporate Marketing Manager coordinating launch and messaging activities with international marketing teams, and Product Manager for a US$50 million VM management product line.