Dale Krausnick Email & Phone Number

Hilliard, Ohio, United States

Toledo, Ohio Area

Led Design Engineering and Marketing Departments. Transitioned into a full-time Marketing position in 2018 after hiring a full-time Vice President of Engineering. Responsibilities• Create B2B marketing content for print, digital, and video platforms. Develop corporate website and social media.• Create internal communications to train and direct field sales activity. • Develop B2B marketing campaigns for new products, promotions, and trade shows.• Conduct market research for new product development and pricing policy.• Track end-user and distributor customers for ongoing marketing and lead generation.• Direct product development teams and assist in project management. Managed team of three design engineers, two CAD operators, and two marketing managers.Results• Developed nss.com. Completely redesigned the site in 2020 and increased lead generation rate by 5x.• Developed a portfolio of over 60 high-performing product sell sheets and a full-line product catalog.• Conducted dozens of email marketing campaigns to promote new products and generate leads through blog articles and social media posts.• Produced dozens of product demonstration and explainer videos.• Developed 14 new products. 70%+ of revenue in 2020 was generated by these products. Three of these products won ISSA Innovation Awards.Technical ExpertiseMicrosoft Word, Excel, Access, VBA | Adobe InDesign, Photoshop, Illustrator, Premiere, After Effects | WordPress | Elementor | Yoast SEO | YouTube | LinkedIn | Facebook | ConstantContact | Google AdWords | Google Analytics | BigCommerce | HTML | CSS | SQL | Java | Android Studio | Photography and Videography

Toledo, Ohio

Oversaw development and implementation of manufacturing processes to ensure proper product functionality. Managed multiple areas, including Manufacturing Engineering, Safety, Quality Control, and Facility Maintenance. Collaborated with shop floor (UAW) employees, factory supervisors, purchasing staff, and design engineering staff to improve factory processes and design new assembly processes. Key Achievements:• Facilitated rapid delivery of products by developing automation for powder coating paint system – resulted in improved paint line speed and reduction of labor by $100K / year. • Captured cost savings through installation of new machining center that reduced machine setup time by 70% and saved company $50K while reducing part production cost. • Minimized travel time between parts by rearranging service parts department based on sales data. • Developed OSHA compliant safety program and conducted safety training for all employees.• Conducted time studies and established labor standards for all production jobs.

Toledo, Oh

Managed Quality Control Laboratory consisting of two quality engineers, one lab supervisor, and nine lab technicians operating on three shifts. Managed incoming raw material inspection, in process inspection and final product inspection processes. Managed disposition of nonconforming product. Developed quality reporting process to identify areas for improvement. Managed customer complaint process, lead problem solving teams and provided documented corrective actions as required by the customers process. Developed control plans and participated on failure mode effect analysis teams. Managed Production Part Approval Process (PPAP) documentation process. Managed calibration process.

Toledo, Ohio

Stepped into the role of QS9000 coordinator at the request of the management team. The previous coordinator was having difficulty developing the necessary relationships with the department managers. Worked with the department managers to develop and document processes that were QS9000 compliant. After about six months, began facilitating cross-functional continuous improvement projects focused on improving quality and reducing waste. QS9000 certification achieved in early 1998.

Toledo, Ohio

Developed vinyl coated fabric products used in automotive seating and interior panel applications. Provided technical support to customers in sewing and vacuum forming applications. Tested products per ASTM standards.

Hammond, Indiana

Halstab manufactures additives for polyvinyl chloride formulations. These products are primarily used in wire insulation formulations. Provided technical support to customers and assisted in product selection. Tested the processability and insulating properties of plastics. Performed studies in torque rheology, tensile strength and electrical insulating properties. Member of the ISO9000 internal audit team.

Masters, Business Administration

Bachelors, Physics