Tenacity, drive and energy: As a savvy media specialist with over twelve years of experience, this is what Dale brings to the table.In addition to being a nationally ranked equestrian in her spare time, Dale spent her previous years advising clients from both large and small agency settings, which is what inspired her to co-found Command Collective. She’s spearheaded communications strategies spanning a variety of industries within the luxury lifestyle and goods sectors, with a specialty in anything and everything to do with the built environment - from residential and commercial real estate to architecture, interior design, and hospitality. Dale has applied her fresh thinking and fearless approach to numerous iconic brand launches, installations and property openings, where she stood at the forefront of creating and bringing each project’s media relations strategies to life through targeted press opportunities, events, programming and partnerships. When it comes to real estate, Dale has worked with an impressive roster of clients, from ultra-luxury condominiums, mid market rentals and bespoke single-family homes, to major brokerage firms, property managers and developers. Some of the industry heavyweights she’s worked with before include interior designer Paris Forino, architecture firm Issac & Stern, Silverback Development, Elad Group, Dezer Development, and BRAVO’s Million Dollar Listing television show stars Fredrik Eklund and the Eklund|Gomes Team. She’s also worked on trophy new developments including The Beekman Residences, 75 Kenmare, 50 Clinton, 100 Norfolk, One West End, 108 Leonard, 22 Central Park South and River Park Brooklyn in NYC, as well as Porsche Design Tower and Residences by Armani/Casa in Miami.

• Worked on professional services, consumer health and wellness, financial services, and corporate client accounts.• Experience writing, developing, and editing press releases, media lists, briefing memos, pitches, research reports, ad design, b-roll, and marketing copy.• Supported new business opportunities in the professional services, financial, and business‐to‐business sectors.• Coordinated activities across agency account teams, keeping all members informed of media strategy, outreach, results, and upcoming deliverables and deadlines.• Day‐to‐day client contact and sole liaison for on‐site client media tours and interviews.• Delivered top‐tier media results, with experience pitching mainstream and trade print, broadcast, and online media.• Lead all elements of intern recruiting, including sole person to represent the agency at graduate and undergraduate career networking events, securing top choice applicants for the agency internship program.

• Developed research briefs on client competitors and sector outlook.• Built media lists, developed media pitches, pitched reporters, and secured media coverage.• Supported account teams on public outreach campaigns to increase media exposure and support strategicmarketinginitiatives.• Developed public service announcements, marketing copy, and ad design as part of a broader initiative to drive awareness for a client partnership initiative.• Managed day‐to‐day activity of online executive visibility campaign.• Organized and executed a rally and press conference for a prominent New York City hospital.

•Managed media lists and was responsible for daily news monitoring reports for a client specializing in market research for the retail-banking industry.•Drafted news releases, media pitches, and presentation materials.