Dale Mccleese Email & Phone Number

Hebron, KY

Established a new strategy paradigm and planning process based on category analytics and market insights, leading to record company sales. Created and led an innovation framework and new go-to-market model to improve new item success rates and seasonal sell-through at retailers.

Hebron, KY

Led projects to improve internal data integrity and analytic capabilities for marketing, product development and sales. Created a consumer and market based sales strategy leading to increased distribution and incremental sales. Launched and managed Galerie's ecommerce business.

Hebron, KY

Created capabilities in market insights, category analytics, and consumer research. Served as interim Director for marketing and licensing teams.

Cincinnati, OH

Increased effectiveness of marketing strategy decisions and brand building activities by establishing global brand performance insights solutions. Collaborated with cross-function leaders to identify needs and lead development of scaled brand performance measurement solutions and data reporting processes to increase employee productivity and reduce.

Cincinnati, OH

Influenced and collaborated with C-suite executives to drive changes in work processes and behaviors related to consumer testing and in-market tracking of new product launches. Established risk-based readiness guidelines for marketing initiatives and new product launches based on foundational consumer insights and knowledge transferability across.

Cincinnati, OH

Led upstream and in-market consumer research program for a $1+ Billion global brand, resulting in successful new product launches and advertising campaigns. Led multi-function project team to optimize global product portfolio based on consumer preferences and purchase decision insights. Improved efficiency of consumer testing plans to reduce and redirect.

Cincinnati, OH

Led Oral Care category shopper and market insights program enabling record sales and value share in the U.S. behind shopper focused shelf designs and in-store merchandising strategies. Developed an annual shopper immersion program for sales and shopper marketing team. Conducted broad analysis of key business drivers, leading to increased ROI of trade.

Cincinnati, OH

Elevated P&G’s competitive advantage by developing strategic relationships and first-ever joint research plans with senior leaders at 3 national retailers. Identified retailer and category specific shopper insights and buying behavior which supported the successful sell-in of dozens of new SKUs, new shelf designs, and in-store merchandising events.

Cincinnati, OH

Led consumer research program, new product qualification, TV copy testing, and brand equity research for laundry detergent and fabric enhancer brands, totaling $1+ Billion in sales. Enabled increase in household penetration and led consumer immersion program for a newly identified target consumer segment and guided brand team to successfully apply insights.

Cincinnati, OH

Managed execution of qualitative and quantitative research projects for upstream laundry products. Created global foundational knowledge database used to inspire upstream product and commercial innovations. Led consumer research program to improve product benefit noticeability in laundry detergents.

Cincinnati, OH

Provided best-in-class customer service and logistics support for multiple retailers across the South and Mid-West United States. Improved efficiency of order management by increasing no-touch orders by 60% and leading logistics improvement projects with sales teams and retail buyers to reduce product allocation issues.