Director Of Business Development
CurrentWondrous Roots employs the modalities of diet, holistic lifestyle management, nutritional supplements, bio-identical hormones, and organic botanical products to help bring healing and optimize health. Founded in 2005 and now headquartered in Keene, NH it has grown to serving over 2,000 customers & clients and a botanical apothecary of over 250 products.As Director of Business Development initiated a new strategic direction for Wondrous Roots by re-branding the company and establishing… Show more Wondrous Roots employs the modalities of diet, holistic lifestyle management, nutritional supplements, bio-identical hormones, and organic botanical products to help bring healing and optimize health. Founded in 2005 and now headquartered in Keene, NH it has grown to serving over 2,000 customers & clients and a botanical apothecary of over 250 products.As Director of Business Development initiated a new strategic direction for Wondrous Roots by re-branding the company and establishing an already popular skincare product line with a tactical scaling initiative and operational capability that can achieve high volume product sales and maintain the highest levels of quality.Established new partnerships to ensure the best in-class for branding, packaging, graphic design, marketing and ecommerce platforms. Developed detailed audiences for the marketing campaign based directly on customer feedback for our products over the past 15 years. The audiences are used for driving social media outreach. Established an initiative to protect Wondrous Roots Intellectual Property. Initiated Trademark and Wordmark applications and have protected essential intellectual property as Trade Secrets.Responsible for marketing outreach and engagement with new customers through newly designed website and ecommerce store using BigCommerce SaaS model. Quality initiatives have been established to ensure product consistency and quality with documented production flows, work orders and detailed work travelers for the production line resulting in higher efficiency and lower production costs. Show less