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Resourceful, multi-talented sales and business manager. Earned a solid reputation for developing and growing long-term, profitable business relationships. Proven success selling industrial supplies (order value from $25 to $250K) and capital equipment (from $6K to $600K) to utilities, municipalities, transportation departments, co-ops and construction companies. Core competencies include: Account and territory management: Able to develop and implement sales and marketing strategies that grow existing relationships into larger ones. Covered territories as large as the continental U.S. with 200+ customers. Operations and general management: Experience includes accounting, P&L, purchasing, marketing, sales, HR and field service – as well as managing contractors and projects. Started Morrison Machinery from scratch. Profitable every year from year one; grew sales to $3M. Largest single sale was for a $2 million conveyor system; completed the project on time and 10% under budget. New business development: Skilled at surveying the competitive landscape, identifying potentially good customers, building relationships, winning the business and negotiating a fair contract. Just this past year, increased sales over 15% in first year with Ballantine. Specialties:* Business Management Experience (including accounting and financial)* Building long-lasting Client relationships* Managing large Territories* Consulting Experience* Negotiation Experience* Work without direct supervision* Good Attention to Detail* Travel Experience (US & Canada)* Presentation & Training Experience
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Ofil Systems GroupAtlanta, Ga, Us
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Director - Western UsOfil Systems Group Jan 2024 - PresentNes Ziona, IlResponsible for all aspects of the sales cycle for Western US and portions of Canada. -
Ceo - Ofil - UsaOfil Systems Group Feb 2022 - Jan 2024Nes Ziona, IlRan all aspects of the North American Operations for Ofil Systems, LLC.
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Sales And Marketing ManagerOfil Systems Group Feb 2020 - Feb 2022Nes Ziona, IlOfil systems is a manufacturer of devices that detect electrical leakage (Corona) on Transmission lines, substations, and other components related to high voltage. NDT solutions that detect PD corona, by detecting UV light generated by the partial discharge event.Duties include:* Developing and maintaining Distributor network relationships in Central US and Canada.* Work with Distributors on continuous product training and assist wherever possible to increase sales.* Extensive travel throughout the territory* Manage all phases of the sale process.
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Territory Sales ManagerBallantine Feb 2016 - Feb 2020Anoka, Mn, UsBallantine, Inc.; (ballantineinc.com) is a Manufacturer of Wear parts for the trenching, directional drilling, heavy machinery industries. Recently entered the forestry industry by manufacturing Fellerbuncher cutting teeth. Another segment of Ballantine is the manufacturing of custom product, that is specific to customer requirements. Duties include:* Developing and maintaining Distributor network relationships in the Southeast US.* Work with Distributors on continuous product training and assist wherever possible to increase sales.* Discover and implement new product opportunities.* Extensive travel in Southeast US (7 state responsibility).* Manage all phases of the sale process. -
Business Development ManagerB&T Enterprises, Llc 2014 - Feb 2016Sale and Service of "High Pressure" air Compressors used in Fire Depts, Dive Shops, and industrial applications.Territory consists of GA, and portions of AL and TN.Responsible for all Sales. Develop new business strategies, and broaden revenue streams to become more diversified in other industries.Develop Marketing strategies and material.Factory Authorized to perform electrical service, normal service and repair work on Mako products.
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Sales Account ManagerCentury Composites, Llc Aug 2012 - 2014Century Composites, LLC (century-composites.com) is a Custom Manufacturer of Fiberglass Grating and Fiberglass Fittings, primarily for the Energy and Chemical industries. Another segment is Custom components that are specific to customer requirements, and typically are made only for that customer. Duties include:* Developing and maintaining long-term customer relationships.* Discover and implement new product opportunities.* Extensive travel of the US and Canada.* Manage all phases of the sale process.* Work closely with manufacturing and inventory management on product forecasting.
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Territory ManagementB&T Enterprises, Llc 2010 - Jan 2012Sale and Service of "High Pressure" air Compressors used in Fire Depts, Dive Shops, and industrial applications.Territory consists of GA, and portions of AL and TN.Responsible for all Sales. Develop and monitor GSA website information and performance. Develop Marketing strategies and material.Factory Authorized to perform electrical service, normal service and repair work on Mako products.
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Outside SalesGeorgia Underground & Supply 2000 - 2009Forest Park, Georgia, UsGeorgia Underground (georgiaunderground.com) sells industrial supplies and capital equipment to utilities, municipalities, transportation departments, co-ops and construction companies.Started as an inside sales rep; promoted to account manager. Covered Georgia, Alabama, Mississippi and Florida. Primary accounts included Georgia Power, Atlanta Gas Light, municipalities, telecoms, power companies and their respective contractors; as well as DOT contractors.Developed sales catalogs for three different markets; each one was 32+ pages.Acquired a brand-new account (Time Warner Cable) that grew to a $1M sale within two months. Grew a new account’s initial order from $1000 per month on an 18-month project to $400K for the project. -
PresidentMorrison Machinery, Inc. 1993 - 2000Dealer in used, heavy equipment. Primarily in the mining, dredging and river terminal sectors.Started Morrison Machinery from scratch. Profitable every year from year one; grew sales to $3M. Largest single sale was for a $2 million conveyor system; completed the project on time and 10% under budget. Won business all over the U.S. by word-of-mouth. Contract values typically ranged from $15K to $600K (an American 150-ton crane).
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Account Manager And Technical Sales SpecialistWorldspan 1987 - 1993UsResponsible for existing customer base of 50 travel agencies and their contract renewal negotiations. Some contracts were worth $1M over a five-year period. One of three technical sales reps who supported dozens of account managers; traveled around the country to perform product demonstrations during the sales process. Sold to owners, CFOs and controllers. The technology transferred data from the travel industry software into a proprietary accounting software
Dale Morrison Skills
Dale Morrison Education Details
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Missouri State UniversityAccounting And Business/Management -
Missouri State UniversityAccounting
Frequently Asked Questions about Dale Morrison
What company does Dale Morrison work for?
Dale Morrison works for Ofil Systems Group
What is Dale Morrison's role at the current company?
Dale Morrison's current role is Director - Western USA.
What is Dale Morrison's email address?
Dale Morrison's email address is da****@****inc.com
What is Dale Morrison's direct phone number?
Dale Morrison's direct phone number is +125673*****
What schools did Dale Morrison attend?
Dale Morrison attended Missouri State University, Missouri State University.
What are some of Dale Morrison's interests?
Dale Morrison has interest in Family, Golf, Disaster And Humanitarian Relief, Poverty Alleviation.
What skills is Dale Morrison known for?
Dale Morrison has skills like Contract Negotiation, Business Development, Sales, Selling, Leadership, Sales Management, Crm, Capital Equipment, Key Account Development, Building Relationships, Public Speaking, Sales Process.
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