Dale Nicholson Email and Phone Number

It's about thinking outside of the box -- trying to do something unlike it has been done before -- it's about having a creative mindset that makes the difference. It's about changing the focus and pinpointing where it will work the best and achieve success.We are here to help you with your product marketing needs. Are you looking for help in brand promotion, advertising copy, product launches, consumer content, instructional writing, market analysis and trend studies? As creative writers, thinkers, makers, we can think expansively for you so that can get yourself, your product or your business noticed.

Managed all aspects in the business management, product development and project leadership of jewelry components. * Responsibilities included product selection, package design, styling direction, creative marketing, brand communications and product promotion.* Reviewed and reported monthly on brand communications (costs, margins, profit, inventory).* Launched start-up division of crystal components with brand "Create Your Style with Swarovski Elements"

Directed the product marketing efforts and sales support of over 9,000 sku’s within the paper crafting (scrapbooking) market segment.* Produced consumer brochures, how-to videos, project sheets and company trade handouts to support monthly introductions and new industry concepts. * Responsibilities included approval of product concept, brand communication (name and identity), packaging plus POP display and signage.Promoted from MARKETING MANAGER

Responsible for all functions in sales support and product marketing of decorative ribbon to the floral and craft trades. Wrote, produced and distributed press releases and product mailings for new product launches.