ILN is an integrated marketing company focused on helping clients implement marketing strategies that work, and marketing programs that deliver ROI.Areas of Focus - Marketing strategy and implementation roadmaps- Enterprise social networking best practices- New market entry- International development- Market positioning and integrated messaging

Build a US sales and marketing presence for a leading provider of Enterprise Knowledge Management software. Realcom-US was previously AskMe, and was purchased by Realcom in Japan to complement their existing set of knowledge management tools that help companies leverage the knowledge and expertise within their enterprise.Marketing strategy and planning focused on building the Realcom brand, integrating Marketing operations in the US and Japan and managing the third party channel. Define new products to take advantage of new market opportunities. Manage marketing vendors and marcom programs for Web, lead generation and demand creation to build US revenues.

Pangient is an integrated marketing company focused on helping clients implement marketing strategies that work, and marketing programs that deliver ROI.Areas of Focus - Marketing strategy and implementation roadmaps- Enterprise social networking best practices- New market entry- International development- Market positioning and integrated messaging

Advanced a leading provider of language services and technology across the chasm by accelerating top-line growth in a fragmented market. Applied focused marketing and business development strategies that position the company in key vertical segments while developing complementary channels to extend the sales footprint and build sustained growth.

Scaled a growing chemical management software company into a strong player in the developing “chemical compliance” category. Positioned the company from a commodity-type supplier, to a key supplier of strategic technology and services. Built in-house marketing disciplines closely linked with salse stategy and lead efforts to obtain additional rounds of funding.

Grew a compliance management software company to a leadership position in the “compliance solutions” market space. Brought leadership and focus to existing Marketing group, and reworked product line to focus on high-value segments. Tightly linked Marketing and Sales. Strongly position the Compli brand online while extending the reach of marketing programs to include new market segments.

Marketing consulting. Focused on assisting companies in the $5 million to $50 million range to implement and optimize specific elements of marketing and online strategy in order to build sustainable companies. Tailored programs aimed at coordinating Marketing and Sales disciplines, and mixing tactical marketing activities with longer-term strategy.

Create a strong online presence for an established EDA software brand. Move targeted low-margin sales channels online. Coordinate online marketing between Asia, Europe and the US. Set corporate e-business strategy. Represent Cadence with technology press and industry analysts. Lead teams to build and launch new online business models. Spearhead internal change management and communications surrounding new e-business initiatives.

Manage and direct the efforts of a large and extended marketing group in a $60 million dollar publicly-held EDA software company. Position OrCAD as the value option in a very crowded EDA tools market. Revamp the OrCAD brand and corporate ID. Better connect the Sales and Marketing teams. Interface with industry analysts and trade press. Integrate and manage marketing strategies with a set of international reseller channels and business partners.

Build a start-up communications software company and position it for a liquidity event. Manage the product mix and establish product marketing group. Establish positioning and messaging strategies from the ground up. Implement tactical, low-budget marketing programs that would help get CommercePath increased sales and greater awareness. Position CommercePath in a new “production document delivery” category.