Dale Roberson Email & Phone Number

Des Moines, Iowa, United States

Digital and social marketing

Southbank, Victoria, Australia

Des Moines, Iowa, United States

Tax counseling and preparation to minimize tax obligations and maximize refunds.

Des Moines, Iowa, United States

Managed 3 offices.

Des Moines, Iowa Area

Provide security and crowd control for a diverse variety of events.

Des Moines, Iowa, United States

Chicago, IL

Altoona, IA

• 2019 tax season position. Hired, trained and managed staff; created & implemented marketing, public relations and new business acquisition programs to exceed growth goals in a down market; and managed facilities.
• Exceeded tax season revenue and client growth goals in a down market.
• Personally prepared more than 150 client tax returns (200% goal).

Heartland

• Created and managed innovative marketing strategies and programs with an emphasis on social media, digital and events for more than 50 independent Tire Pros dealers across nine Midwest states.
• Managed more than $1 million in dealer budgets, including manufacturer programs and co-op, to drive YOY same-store sales up by 0.6% in an industry that was down 3.1%.
• Created and conducted dealer development seminars and one-on-one consultations that increased participation by 14% and budgets by 17%.
• Created FB post for small client that produced 231 likes and 16 shares in 2 weeks and generated targeted sales in one month that exceed total sales for previous year.
• Honored by Sarah Burgess, BMI Racing, for organizing and managing the most and best dealer events of 11 Tire Pros regions.

West Des Moines, IA

• Developed and implemented integrated marketing and communications programs for agency’s clients.
• Created multi-media campaign that generated a 4-month backlog in orders.
• Developed a tradeshow exhibit and supporting materials that produced a record number of leads.

Duluth, GA

• Managed corporate and brand communications; sales incentives, training and motivation programs; new-product launches; and public relations programs.
• Created a new-product launch resulting in dealer orders exceeding first-year production capabilities.
• Developed innovative year-long dealer sales program credited with increasing sales by 12%.

West Des Moines, IA

• Merged Roberson Marketing (see below) keeping all clients and staff.
• Created an ad that scored in the top-ten-of-all-time in leading national publication.

West Des Moines, IA

• Founded and managed a 12-person marketing services company that averaged 23% annual growth over 10 years.
• Developed highly successful North American launches for two European companies.
• Increased dealer-utilization of co-op funds from 15% to 47% for multinational client.
• Turned a subsidized brand magazine into a profit center.
• Helped generate 23% annual growth for financial organization.

Mba

Be/Bs