I have a deep passion for creating experiences that motivate and inspire.Visual narratives have been the foundation of my personal and professional life. Not only does the design and creation of visual narratives allow me to express myself, but the inherent critical thinking involved enables me to create experiences that (as stated above) motivate and inspire.My additional background in coaching and teaching has allowed me to observe, learn, and apply the concepts of empathy, curiosity, social proof, customization, expectation-setting, user intent, and motivation and persuasion.My specialties:Delivering results, presenting clear messaging, setting expectations, identifying patterns and actionable insights, achieving desired outcomes, and creating narrative experiences through:User centered design (UCD), user experience design (UXD, UED), conversion rate optimization (CRO) marketing, interaction design (IxD), information architecture (IA), user interface (UI) design, data and analytics, usability, content strategy, user research, coaching, graphic design and illustrations. Contributed to a 32% increase in leads across the research and buy-flow for a furniture manufacturer - by refocusing the site objectives on the core needs of their visitors.Collaborated to a 38% increase in downloads and a 55% increase in product sales - by transforming an internal informational landing page into a role-based microsite.Increased signups by 26% of a water delivery company through the clarification of messaging, prioritization of desired actions, introduction of a multi-step modal popup, and the visually appealing presentation of their user's future.30% increase in leads of an online university's multi-page lead form by prioritizing continuity of experience in both the content and visual design, and reducing the perceived effort of their form.Overview of my employment history: • Delivering value to both businesses and their visitors through the alignment of their goals, needs and desires• Increasing business recognition through the creation of custom dynamic logos and graphic marks• Creating narrative expressionist illustrations• Competitive swimming coach (amateur to elite to adaptive athletes; and age group to collegiate to Masters)
Listed skills include Graphic Design, Web Design, User Experience, Information Architecture, and 14 others.
