Dale Squires Email & Phone Number

This is a remote based, outside construction product sales role, responsible for all steps of the sales process for interior finish building products including flooring, cabinets, wall tile and counter tops - for Bay County’s oldest fabrication company. While the primary focus is on repeat contractor sales, I provide direct-to-consumer services as well. The self-managed job identifies and develops sales leads, executing opportunities for up-selling. Adept at new construction house plan take-offs for quoting products and capable at measuring for remodels without architectural plans. Utilize financing options to reduce sticker shock. I am proficient at presenting compelling written and oral cases for selecting my company’s brand. Maintain timely, accurate, competitive pricing proposals and maintain accurate records of sales activity, sales utilizing Streak CRM for sales pipeline, inside Gmail. I leverage strong Microsoft office skills and knowledge of building materials and construction industry to ensure continued success…

Responsible for signing new dealers, growing ShoreStation brand boat lift and related accessory sales. Since the 2013 Miami International Boat Show (MIBS) new product introduction, 52 dealer accounts have been signed with revenues exceeding $2,639,000.00. In this role the focus is on developing from scratch new markets/new customers throughout the Southeast US. The assigned market spans NC, SC, GA, AL, MS, LA and FL, complimented by Caribbean exports. Conduct ongoing thorough competitive analysis, monitoring market developments and recommending counter measures to neutralize competitive actions. Train and educate dealer network on new products. Developed and implemented sales and marketing strategies to generate market demand, primarily driving qualified sales lead traffic by coordinating all aspects of exhibits at consumer road-shows, dealer training events and marine trade shows. Included are consumer boat shows at Wilmington, Myrtle Beach, Charleston, Savannah, Jacksonville, Ft Lauderdale, Miami, Orange Beach, Mobile, Houma and New Orleans, complimented by trade expos including Docks Expo, IMBC and the FMCA Expo. Serve on the Board of Directors for the FL Marine Contactors Association (FMCA), leveraging relationships to achieve new dealers from within the marine contractor membership.ShoreStation Salesman of the year 2015FMCA Captain Ed Day AwardFMCA Executive Directors AwardFMCA Presidents Award

Gilford, Nh, Us

Developed & managed an efficient marketing and lead generation program supporting continued landcare design-build and landscape maintenance sales. Utilized Adobe software to develop belknaplandscape.com content, supported by self-generated content on social networks, blogs & reciprocal website agreements - doubling unique visitors/maximizing search deliveries. Adept at Joomla & HubSpot software. Developed and maintained targeted community outreach providing unique benefits to non-profit groups, including creating and managing content on 8 business Facebook pages. Coordinated philanthropy, authored & published numerous press releases and articles garnering unprecedented media exposure in local press, trade magazines & websites. Established relationships with trade groups critical to business growth, serving on multiple committees, holding board seats and providing Executive Officer services. In that process select, previously unknown service capabilities were presented to the public in detail, repeatedly. Resurrected, authored & published regular company e-letter via Constant Contact and managed associated list management. Negotiated cost-effective media buys & ad content in print, radio & web media. Collected customer feedback via surveys, sharing internally/externally. Researched and identified biddable federal, state and municipal construction RFP/invitation to bid projects, presenting opportunities to management. Crafted compelling presentations/prepared all award applications, winning numerous project awards, including the 2011 New Hampshire Business Review’s Business Excellence Award for Landscape Construction, the 2012 Building NH Award for a community space rejuvenation project 2011 Golden Trowel Award and 6 HBRANH Cornerstone awards for excellence in landscape construction, among others. Coordinated all aspects of presentations/displays at trade shows & other public events, employing lead capture initiatives not previously utilized.

Responsible for all marketing and demand generation activities, I created and executed a calendar of marketing activities and media messages, coordinating directly with Sales and the marina’s owners. Additionally, accountable for all financing inquiries, closing activities, title applications and ownership transfers. Launched Channel’s boat rental service and built a brokerage business sustaining Channel through the worst ever economic climate. RESULTS ACHIEVED: Liquidated virtually ALL dated boat, motor and trailer inventory, cutting a 1.9MM Floor Plan down to 185K and eliminating associated payments. Generated over $356,000 in boat sales, F&I revenues and other income along the way!

London, Gb

Headquartered in London, HSBC is one of the largest banking and financial services organizations in the world. HSBC's international network comprises over 10,000 offices in 83 countries. This assignment refined my presentation and selling skills and provided a foundation for excelling in new money production in the most challenging sub-prime mortgage market the industry has ever experienced. Currently ranked 125th out of 4,321 nationwide!

Marketing and Sales for a business generating about 6 million in revenue per year. Created and executed a marketing strategy and associated tactics via a date specific marketing plan. Promoted the Yard's marine service capabilities versus competition; the primary tactic: increasing the Yard's web presence with a combination Yard website www.faysboatyard.com and associated promotion on select travel, tourism and related marine websites and associated publications & other media. Leveraged a $40,000 marketing budget to achieve record sales volumes for new and brokerage boats, trailers, parts & accessories to overall boost Yard revenues to record levels. Simultaneously executed the marketing plan while selling products in a retail environment. Of the $ 3.2 million in '06 power and sailboat sales volume, personal sales represented 49% of total AND at a record setting 17.15% Gross Margin!

Stamford, Connecticut, Us

Marketing acquisition and retention for Charter Pipeline brands to 198,334 homes passed in 3 ADI markets, spanning eastern-most Tennessee to northern Georgia. Initiated the first concerted marketing effort for this newly re-branded ISP. Created strategy, tactics and associated marketing calendars & expense budgets, writing advertising copy, and coordinated graphics house, contracted local talent and media buyer's activities. Created print, outdoor, audio and video messages with a consistent theme, focusing on compelling competitive advantages. Learned to leverage all available media to help achieve customer, revenue and cash flow objectives.Influenced 200+ inside employee sales force with creative incentives and commission programs to help achieve a Residential modem variance to budget - 113.6% of 2000 Operating Budget.

Stamford, Connecticut, Us

Responsible for marketing to the customers and prospects in TN/NC and for the integration of Charter Communications, Inc. marketing philosophies / management style into the Marcus systems.Extensive travel to systems from CT to MS. Coordinated launches of new video services, annual price adjustments and played key role in the planning and deployment for both digital (HITS) and Internet Access (WorldGate & HSA Corporation) in the two largest properties. Directed the contracting and performance measurement of contract telemarketing and door-to-door sales teams, renegotiated bulk contracts and right of entry agreements to insure long term competitive advantages in our smaller markets.Directed strategic marketing activities for 66.7% of the Southeast Region, totaling 230,749 customers in mostly classic systems. Grew the business by 4,384 customers or 1.9% in 1997 by effective use of marketing investments and by careful analysis of disconnects.

Us

MediaOne Communications, Pompano Beach, FL Nov ‘88-Jan ‘95MANAGER, NEW MARKET DEVELOPMENT Jan ‘92 - Jan ’95…Directed strategic market development activities for a 163,000 customer district in South Florida, creating a long-term competitive advantage. Successfully renegotiated bulk contracts eliminating unprofitable accounts, resulting in an 11.82% increase in average revenue per customer.

Stamford, Ct, Us

MARKETING AND SALES MANAGER Sept ‘85 to Nov ‘88... Ft Walton Beach, Fl. Created a marketing department and directed the activities of Direct, Telemarketing and Commercial Accounts Supervisors along with a Photo Classifieds AE.SALES SUPERVISOR Dec ‘84 – Sept ‘85... Akron, OH. Along with Steve Stieger, directed a sales force of 50, increasing sales productivity by 32.3%.TELEMARKETING SUPERVISOR Sept ‘84 - Nov ‘84... Fayetteville, AR. Exceeded pay TV unit launch budget by 12.2%.TERRITORY REPRESENTATIVE - May ‘82 - Sept ‘84... Columbus, OH "Qube" System - 2 consecutive "Chairman's Cup" awards for excellence in annual sales.

Bsba, Marketing

Bachelors Of Science, Business Administration

Education record