Publisher
GENERAL MANAGEMENT: Founder of with full responsibility for this multi-media 6 year old publishing company; Created and published magazines in print, compact disk (cd), portable document format (pdf) and multiple websites reaching tens of thousands wanting social infrastructure information about Greater Seattle; Created and managed company vision, mission, organization, operations & performance, products & services, staffing & training, marketing & sales, client & community relations, synergy networks in social media and physical networking events; Represented company to clients, distributors and organizations including dozens of chambers and service organizations; Served 1200 companies, advertisers and/or distributors including Microsoft, Seattle Mariners, King County Libraries;MARKETING MANAGEMENT: Created and managed marketing staff of 5 with creative and production components; Responsible for corporate marketing including: Brand Development, logos, slogans, message; Image Development, web, cds, magazines; Media Management- strategy, implementation, market mix, channel emphasis, print, outdoor, broadcast, web, social media, public relations, networking; Company Advertising- architecture, campaign development, theme, image, message, and vendor contracts; Client Advertising- Performed and supervised consultants in program development of client advertising programs (see sales management);SALES MANAGEMENT: Created sales department including prospect database, sales strategy, presentation, sales visuals, rate card, contracts and media kit; Created, taught, managed and performed consultative sales process for developing comprehensive client advertising programs for web sites, cds and magazines; Included competitive analysis, multiple market integration, vertical and horizontal development, graphics design, message development and design, advertising contract negotiation, ROI tracking management; Created and managed a portfolio of 120 advertisers and $500,000;