Dale Yu
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Dale Yu Email & Phone Number

Digital Product Owner, Customer Engagement, H&M Asia Hub
Location: Huangpu District, Shanghai, China 9 work roles 1 school
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Role
Digital Product Owner, Customer Engagement, H&M Asia Hub
Location
Huangpu District, Shanghai, China

Who is Dale Yu? Overview

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Dale Yu is listed as Digital Product Owner, Customer Engagement, H&M Asia Hub based in Huangpu District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Dale Yu.

Dale Yu previously worked as Digital Product Owner, Customer Engagement at H&M and Manager, Digital Product & Project Management at Shanghai Disney Resort. Dale Yu holds Bachelor'S Degree, English Literature from Pla Foreign Language University.

Profile bio

About Dale Yu

Career ObjectiveAs a seasoned product manager with experiences in digital touchpoint build-up, digital marketing, CRM, CDP and big data, I look forward to applying my skills in a product leadership role to create the following values:• Working with business stakeholders to implement the process for translating business strategies to product deliveries• Establish continuous product discovery process in product team with outcome-driven culture• Optimize the business and technical architecture to ensure speedy digital product delivery with less costs• Cultivate competent digital/ technical/ data teams to sustain digital and business growth• Ensure the right way of digital transformation for the enterprise by leveraging China digital eco- systems Alibaba/Tencent etc....

Listed skills include Business Process, Manufacturing, Continuous Improvement, Lean Manufacturing, and 17 others.

9 roles

Dale Yu work experience

A career timeline built from the work history available for this profile.

Digital Product Owner, Customer Engagement

H&M

中国 上海

As the 1st product owner/employee recruited for H&M Business Tech APAC hub team in Shanghai, great entrepreneurial spirit and leadership exhibited in the following scope:• Led cross functional teams for strategic initiatives (e.g. CDP project below) consisting of both business, technology, vendor, global teams; collaborated with all stakeholders including business executives to get support during critical moments of the projects• Transformed H&M China’s business capabilities in business intelligence and digital marketing area via innovative product development and road mapping• Applied strategic thinking and successfully shifted product team’s mindset from output-driven to business outcome-driven• Effective communication with global domain leadership team, regional business executive teams; Got their full support in terms of budget and resource recruiting for the team

Aug 2020 - Jun 2023

Manager, Digital Product & Project Management

Shanghai, China

Responsible for following big data / digital marketing products:Front-end touchpoint feature build-up:• Fast Pass on official APP: It leverages US code base to launch Fast Pass for Shanghai Disney Resort; The penetration rate for this product exceeds 60% and plays a crucial role in enhancing guests in-park experience•Mobile order on official APP: Discovery phase involving Disney headquarter team, strategic partners, internal teams, user research teams for product design, user journey planning and business impact analysisDigital marketing initiatives including:•Search Engine Optimization (SEO) for official website: it leverages technical and content build-up methods to increase traffic from major search engine (i.e. Baidu/Google) to Shanghai Disney Resort official website by 20%•Program Manager for CDP project, which leverages big data technology to generate 360 degree customer profile, to deliver tailor-made interaction and recommendation to guests via Shanghai Disney Resort’s official App, Wechat public account, Wechat mini-program and website for higher guest satisfaction and better conversion;

Jul 2017 - Jun 2020

Manager, Project Management

Shanghai, China

Leading the project management & integrated planning department responsible for design, purchasing, production and on-site installation planning and execution of paper machine projects via SAP. Other key responsibilities include project risks monitoring & mitigation, internal & external coordination, supply chain management, project status reporting etc…

Mar 2016 - Jun 2017

Project Manager, Integrated Planning

Shanghai, China

By mandate of board of management to lead an analysis project regarding how to enable more transparent and integrated project planning, to reduce waste while ensuring cost and quality in project execution phase; During the project phase, extensive research done in Voith Paper European locations reg. project management processes & tools; Final proposal fully adopted by top management team resulting in a series organizational, processes, and tool changes.

Jun 2015 - Mar 2016

Manager, Business Processes & It

Shanghai, China

Managing department of Business Processes & Information Technology and responsibilities include the following:• Project manager for SAP roll-out to Voith Paper Indonesia, modules covering production, quality management, shipping, etc…• All pre-sales & after sales system (e.g. SAP) maintenance support• Acting as ‘interface’ between business teams and Voith IT team; IT requirements management, budget management, IT supplier management

Apr 2012 - May 2015

Project Manager; Business Processes & It

Shanghai, China

• Project manager for Voith Paper SAP roll-out project in China; Project scope including liaison with German SAP team for on-time project delivery, project cost/timeline control; Project covers SAP modules like design, order management, sourcing, product, etc…; As the last major location to roll out SAP, this project enabled all 3 major Voith Paper locations (i.e. Germany/China/Brazil) to collaborate on same business order in SAP• Support business departments in China as SAP Key-user for production and quality management

May 2009 - Mar 2012

Assistant To The President; Board Of Management

Shanghai, China

• Assisting the President and VOITH group CEO with government issues (i.e. National Development and Reform Commission NDRC)• In charge of President meeting agenda plus board meeting organization, support for board memberships, board pre-reviews including all propose resolutions and follow-up on action items

Mar 2007 - Apr 2009

Assistant To General Manager, Gm Office

Shanghai Sun'O Co.,Ltd

Shanghai, China

• Manage and maintain GM’s schedules, appointments and travel arrangements• Develop and carry out an efficient documentation and filing system, and maintain databases.

May 2006 - Mar 2007

Assistant Researcher

66377 Unit, Beijing Military Region

Beijing, China

Translation & analysis, including following overseas working periods:• Interpreter for military expert team in Namibia (Apr.2004-Nov.2004) • Interpreter for military expert team in Tanzania (May.2005-Jan.2006)

Jul 2001 - Apr 2006
1 education record

Dale Yu education

  • Pla Foreign Language University
    Pla Foreign Language University
    English Literature
FAQ

Frequently asked questions about Dale Yu

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What is Dale Yu's role at their current company?

Dale Yu is listed as Digital Product Owner, Customer Engagement, H&M Asia Hub.

Where is Dale Yu based?

Dale Yu is based in Huangpu District, Shanghai, China.

What companies has Dale Yu worked for?

Dale Yu has worked for H&M, Shanghai Disney Resort, Voith Group, Shanghai Sun'O Co.,Ltd, and 66377 Unit, Beijing Military Region.

How can I contact Dale Yu?

You can use AeroLeads to view verified contact signals for Dale Yu, including work email, phone, and LinkedIn data when available.

What schools did Dale Yu attend?

Dale Yu holds Bachelor'S Degree, English Literature from Pla Foreign Language University.

What skills is Dale Yu known for?

Dale Yu is listed with skills including Business Process, Manufacturing, Continuous Improvement, Lean Manufacturing, Engineering, Six Sigma, Process Engineering, and Process Improvement.

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