Dale Yu Email and Phone Number

As the 1st product owner/employee recruited for H&M Business Tech APAC hub team in Shanghai, great entrepreneurial spirit and leadership exhibited in the following scope:• Led cross functional teams for strategic initiatives (e.g. CDP project below) consisting of both business, technology, vendor, global teams; collaborated with all stakeholders including business executives to get support during critical moments of the projects• Transformed H&M China’s business capabilities in business intelligence and digital marketing area via innovative product development and road mapping• Applied strategic thinking and successfully shifted product team’s mindset from output-driven to business outcome-driven• Effective communication with global domain leadership team, regional business executive teams; Got their full support in terms of budget and resource recruiting for the team

Responsible for following big data / digital marketing products:Front-end touchpoint feature build-up:• Fast Pass on official APP: It leverages US code base to launch Fast Pass for Shanghai Disney Resort; The penetration rate for this product exceeds 60% and plays a crucial role in enhancing guests in-park experience•Mobile order on official APP: Discovery phase involving Disney headquarter team, strategic partners, internal teams, user research teams for product design, user journey planning and business impact analysisDigital marketing initiatives including:•Search Engine Optimization (SEO) for official website: it leverages technical and content build-up methods to increase traffic from major search engine (i.e. Baidu/Google) to Shanghai Disney Resort official website by 20%•Program Manager for CDP project, which leverages big data technology to generate 360 degree customer profile, to deliver tailor-made interaction and recommendation to guests via Shanghai Disney Resort’s official App, Wechat public account, Wechat mini-program and website for higher guest satisfaction and better conversion;

Leading the project management & integrated planning department responsible for design, purchasing, production and on-site installation planning and execution of paper machine projects via SAP. Other key responsibilities include project risks monitoring & mitigation, internal & external coordination, supply chain management, project status reporting etc…

By mandate of board of management to lead an analysis project regarding how to enable more transparent and integrated project planning, to reduce waste while ensuring cost and quality in project execution phase; During the project phase, extensive research done in Voith Paper European locations reg. project management processes & tools; Final proposal fully adopted by top management team resulting in a series organizational, processes, and tool changes.

Managing department of Business Processes & Information Technology and responsibilities include the following:• Project manager for SAP roll-out to Voith Paper Indonesia, modules covering production, quality management, shipping, etc…• All pre-sales & after sales system (e.g. SAP) maintenance support• Acting as ‘interface’ between business teams and Voith IT team; IT requirements management, budget management, IT supplier management

• Project manager for Voith Paper SAP roll-out project in China; Project scope including liaison with German SAP team for on-time project delivery, project cost/timeline control; Project covers SAP modules like design, order management, sourcing, product, etc…; As the last major location to roll out SAP, this project enabled all 3 major Voith Paper locations (i.e. Germany/China/Brazil) to collaborate on same business order in SAP• Support business departments in China as SAP Key-user for production and quality management

• Assisting the President and VOITH group CEO with government issues (i.e. National Development and Reform Commission NDRC)• In charge of President meeting agenda plus board meeting organization, support for board memberships, board pre-reviews including all propose resolutions and follow-up on action items

• Manage and maintain GM’s schedules, appointments and travel arrangements• Develop and carry out an efficient documentation and filing system, and maintain databases.

Translation & analysis, including following overseas working periods:• Interpreter for military expert team in Namibia (Apr.2004-Nov.2004) • Interpreter for military expert team in Tanzania (May.2005-Jan.2006)