Derya Deniz-Alfares Email & Phone Number

London, Dubai

Dubai

- Directing all aspects of digital marketing for clients across a breadth of sectors to achieve commercial objectives.- Formulating comprehensive digital marketing campaigns and implementing roadmaps for sustainable growth.- Coordinating the end-to-end execution of marketing campaigns with stakeholders from conceptualisation stages through to successful delivery.- Ensuring digital messaging is aligned with wider marketing campaigns and implementing brand focused holistic approaches across all customer touchpoints.- Holding responsibility for marketing budgets to ensure all campaigns are kept within constraints whilst maximising ROI.

Dubai, Uae & São Paulo, Brazil

- Undertook an assignment for a financial technology client and developed a centralised content strategy with a focus on social media channels – reached 156% more readers YoY and created 100 articles which increased organic traffic by 1,133%.- Created a new e-commerce and digital strategy for fashion client and managed all PR activities to drive commercial growth in line with targets.- Improved social media presence with targeted content which grew new collection sales by c. 30%.- Focused on content marketing based on business needs / objectives in collaboration with creative departments.

Difc, Dubai

- Directed the development and implementation of a marketing strategy with full P&L / budget responsibilities.- Spearheaded new product launches with cross-functional teams including B&D, legal, finance and operations. - Coordinated all aspects of design and copywriting for digital and print assets, including the website, social media channel pages and material for conferences, in close liaison with creative teams.- Coordinated partner marketing and introduced a ‘Broker of the Month’ campaign with the US Nasdaq Team, which gave listed companies and partners exclusive brand exposure on the Nasdaq Tower in Times Square (New York).

Difc, Dubai

- Developed and executed strategic digital and trade marketing plans to deliver against all targets / KPIs successfully.- Led a collaboration of 50+ stakeholders to launch the first ever IPO guide, and incorporated all parties' content into copy, which achieved a 99% client satisfaction rate.- Revamped the social media strategy and introduced a new thought leadership programme which transformed the brand significantly

Dubai Media City, Dubai

Dubai International Financial Centre, Dubai

Roermond, The Netherlands

Master In International Business, Strategic Marketing

Erasmus, Cultura Della Globalizzazione, Economia Agroalimentare, Revisione Aziendale, Ciclo Del Progetto

Bachelor In International Business, Major: Marketing, Minor: Finance