- Led comprehensive client strategy, integrated planning, and buying for national, regional, and local campaigns, enhancing client ROI with integrated linear and digital plans.- Developed and executed integrated media strategies across QSR, Automotive, Healthcare, Oil & Gas, Retail, AlqBev, and Banking sectors, achieving measurable results.- Leveraged extensive knowledge in general market and multicultural advertising to optimize campaign reach and relevance.- Led market research to inform strategy on general market and multicultural clients.- Secured 4 new business contracts through successful pitches and RFP responses, contributing to significant revenue growth.- Extensive work in general market and Hispanic digital media including connected TV, streaming audio, social platforms, programmatic online video, programmatic display, and search.- Enhanced campaign performance by implementing updated processes and advanced analytics, resulting in increases in efficiency.- Spearheaded strategy development for major accounts including McDonald's, Hyundai, Total Wine, Motiva 76, and Baylor College of Medicine.- Effectively led a team of media professionals, fostering a collaborative environment and enhancing productivity.- Cultivated and maintained strong client relationships, overseeing communication strategies that improved client satisfaction.

- Developed and implemented full-funnel integrated media strategies, plans, and buys for traditional and digital media.- Executed media strategies across TV, radio, cable, OTT, streaming audio, paid social, search, display, online video, and programmatic channels, driving improvement in media efficiency.- Successfully negotiated OTT/VOD/streaming audio contracts, securing cost savings and enhanced media value.- Directed media strategies for diverse verticals including tourism, automotive, QSR, and healthcare.- Established robust partnerships with stations and vendors across all platforms, enhancing media collaboration and resulting in improvements in media placement.- Effectively negotiated contracts with Nielsen, ComScore, SQAD, and Strata.- Oversaw monthly billing and actualizations, ensuring accurate financial tracking and achieving process improvement in budget management.- Successfully led client pitches, securing new business contracts for Cano Health, Papa John’s, and Heritage Ranch, contributing to overall revenue growth.- Efficiently managed client status calls, written communications, 1:1 calls, and strategy presentations, enhancing client relationships and satisfaction.- Trained and mentored junior team members, enhancing their skills and contributing to overall team cohesion, productivity, and expertise.

- Led the implementation of media strategies for the Nissan Central dealer region, covering 45 markets and achieving increases in regional market penetration from competitors.- Successfully negotiated media buys, sponsorships, and partner rates, resulting in 5% cost savings and improved media value as well as increased brand awareness.- Strategically focused on Hispanic & African American multicultural marketing, enhancing target audience engagement while still supporting general market. - Collaboratively established CPMs/CPPs for TV, Cable, and Radio, optimizing media spend efficiency quarter to quarter.- Oversaw the management of $100 million in annual advertising budgets for TV, radio, cable, and OTT, from planning to post-analysis, including optimization and reporting.- Supervised a team of 30 media professionals, ensuring quality control and ensuring success in campaign execution.- Trained junior team members on client best practices, efficient workflows, and buying/planning processes.- Monitored market changes and media landscape trends to ensure efficient use of client funds while staying on top of new media trends. - Delivered client presentations and created informative client decks.

- Managed planning, negotiation, media buying, and post analysis for TV, Cable, and Radio across various markets.- Managed media campaigns for clients including Popeye's, Chipotle, Whole Foods, Seton Healthcare, and Sport Clips.- Applied qualitative approach based on target market demographics, enhancing campaign targeting and achieving improvement in client sales.- Focused on general market and African American marketing efforts for Popeye’s in traditional media.- Monitored weekly spot posting and fair rotation.- Strengthened vendor relationships and interdepartmental agency relationships.

- Managed media placements in various markets for clients including Fiat/Chrysler/Jeep/Dodge/Ram, IHOP, Six Flags, and Johnson & Johnson.- Ensured consistent and effective maintenance of TV and radio schedules.- Integrated digital media to supplement spot buys and optimized digital placements.- Identified and implemented creative alternatives to media placements, including sponsorships, enhancing client media strategies.- Collaborated with national rep firms to secure the best rates and continuously monitored market conditions.- Mentored and trained assistants in media skills, enhancing team capabilities and contributing to improvement in overall team performance.

- Developed and maintained TV/Cable/Radio schedules for national clients in various local markets to drive local client sales.- Conducted campaign maintenance and post-buy analysis, ensuring full and accurate posting of buys.- Effectively managed relationships with local reps, ensuring smooth cooperation between the agency and clients.- Successfully negotiated rates for buys under low SQAD, securing the best costs for clients and achieving 20% cost savings.- Managed demographic group targeting, from Hispanic buys to gender-specific campaigns, while also working on general market focused campaigns.- Thoroughly and promptly evaluated make-goods and discrepancies, ensuring resolution and maintaining campaign integrity.- Navigated the complexities of media buys in a high-spend political state, implementing best practices to ensure schedules ran cleanly during political windows.