Dalia Grakulskyte Email & Phone Number

Kaunas, Lt

Lithuania

Kaunas, Kauno, Lithuania

• Reviewed and analyzed marketing campaign performance, including digital marketing efforts, lead generation, and conversion rates.• Collaborated with the sales team to align marketing and sales strategies, ensuring a seamless customer journey and effective lead handoff.• Monitored and managed social media channels, responded to customer inquiries, and engaged with the audience.• Reviewed and approved marketing collateral, such as brochures, presentations, and website content, to ensure consistency and alignment with the brand.• Conducted market research and competitive analysis to identify market trends, customer needs, and potential opportunities for growth.• Engaged with industry influencers, partners, and stakeholders to strengthen brand visibility and develop strategic relationships.• Participated in meetings and provided updates to the executive team on marketing initiatives, results, and future plans.• Stayed updated with the latest marketing trends, technologies, and best practices through continuous learning and professional development.

London, England, United Kingdom

• Develop and implement a robust ongoing digital marketing and social media calendar based on marketing and communications goals and net sales targets.• Target customers through different digital platforms including the official website, Amazon, eBay. Facebook and Instagram.• Implement Go-to-market national and international marketing strategies to improve brand presence across digital channels (SEM/SEO/PPC).• Evaluate e-commerce campaign and spend effectiveness to ensure positive ROI and recommend data-driven learnings for future campaigns.• Monitor and analyze consumer data on e-commerce platforms and performance against traffic and ad campaign spend goals.• Manage the SEO by using keywords to increase the online presence of the website.• Manage the production of digital media including videos for YouTube, online advertising, and email marketing.• Source, convince and build strong relationships with potential customers & suppliers including Wholesalers for dropshippers.

Lithuania

• Lead marketing team, develop the marketing strategy, oversee annual budget and manage all paid and organic marketing channels to achieve marketing goals and objectives. Implement and maintain automation process.• Formulate the Marketing plan for attaining the e-commerce business objectives including but not limited to GTM strategy, UA GA4, GSC, TG identification, Media objectives, Channel selection & campaign KPIs.• Manage and optimize all aspects of the Digital Performance Marketing channels, such as FB, Google, PPC, and display, track Marketing Campaign results, measure and analyze program result and data, and impact to optimize future programs related to brand strategy and brand awareness.• Execute a solid SEO strategy including creating a roadmap of experimental initiatives that lead to growth to user acquisition.• Lead and implement all marketing avenues and revenues. Effectively improving and optimizing company branding across all analog & digital platforms and digital delivery to increase brand awareness, drive leads and contribute to the bottom line. • Conduct market research and recommend product positioning and pricing strategy, ensuring a consistent brand narrative with an eye towards competitive differentiation.• Drive organic visibility via website optimizations, link-building strategies, Email personalization and automation, and utilization of 3rd party tools (i.e.: GMB, Google Search Console).

London, England, United Kingdom

• Managed the development of digital strategies related to social media and communication campaigns to increase consumer traffic and conversions.• Established short- and long-range objectives and developed strategic and technical plans for implementing social media campaigns and for launching products.• Led the creation of response-generating social media campaigns that were creative, targeted, measurable, and produce quantifiable results.• Created social media content and campaigns including engaging text, image, and video content.• Demonstrated proficiency in developing creative ideas and bringing them to life through storytelling and presentation. • Developed organic lead by running non-paid email marketing campaigns through MailChimp, MailerLite, Omnisend, and Klaviyo.• Managed web platforms including Opencart/ Shopify and WordPress.• Led social and influencer engagement/blogger outreach/community management/paid media buys.• Analyzed audience (followers and customers) and performed segmentation based on lifecycle stage and engagement ladder and engage accordingly.

London, England, United Kingdom

• Designed brand social media strategy by employing key platform activation, paid, owned, and earned content, and influencer partnerships techniques• Maintained brand story and voice to ensure consistency across all Social Media platforms.• Led content creation, execution, and dissemination strategies aligned with brand equity, platform relevancy, and customer targeting to maximize campaign results.• Achieved Online Sales targets through different mediums (Amazon, eBay Facebook, Instagram, Website, etc.).• Managed website planning, creation, and improvement with an understanding of web-based graphic design and layout.• Liaised with programmers regarding changes in online store/website to influence the public as per our social media & e-commerce strategy.• Managed digital marketing channels across PPC, SEO, display, affiliates, and email marketing, and social media.

• Managed the editorial content calendar, specifically editorial planning, coordinated meetings, and progress monitoring to ensure quality and relevant content is produced for all platforms and outlets.• Analyzed actual sales figures to establish marketing & promotional needs of the different/specific product categories/types.• Actively contributed to the achievement of monthly sales and delivery targets by meeting and exceeding individual KPIs.• Ensured high levels of customer satisfaction by being knowledgeable on all products offered and teaming up with co-workers to provide excellent sales service.

Vilnius

• Determined and define project scope and objectives including detailed project schedule and work plan.• Dealt with press and organizing of seminars.• Provided project updates consistently to various stakeholders (Clients & Partners) about strategy, adjustments, and progress.• Managed contracts with vendors, freelancers, and suppliers by assigning tasks and communicating expected deliverables.

Vilniaus, Lithuania

• Managed the logistics-related documentation and requirements.• Implemented the Fuel card project in Lithuania.• Maintained metrics and analyzed data to assess performance and implemented improvements.

Education record

Bachelor'S Degree, International Business