• Annual strategic marketing planning for both retail and wholesale functions• Creative and strategic direction of retail and wholesale functions• Monthly strategic marketing direction• Annual marketing budget• CRM and loyalty program designs• Online product and customer journeys designs• Media planning• Project management• Develop and implement strategic marketing plans• Develop and implement creative concepts • Photoshoots mood boards for both stills and videos• Creative direction of photoshoots• Conducting qualitative and quantitative research• Measuring and analysing insights• Stay on top of marketing and advertising trends• Manage third party vendors and sponsorships• Online and offline content development • Develop department's best practices • Set policies and procedures and create relationships with other departments• Utilizing existing personnel and acquiring new relative talent

Creative Direction - Single point of contact for all creative decisions in the department and across all my freelance jobs- Develop and manage the brand look across all media channels- Manage designers and copywriters- Leverage cultural and consumer insights to ensure all creative work is strategy-led- Cultivate an environment in which people are inspired and feel safe to take risks and bring forward their insights, in both an online and offline setup- Create written creative rationales for all creative work- Build strategic relationships with stakeholders, teams, departments, and partners- Extensive experience in advertising- Attend client meetings and presenting creative work- Social media artworkMarketing Consultation- Conduct qualitative and quantitative research both independently and through external suppliers- Exceptional project management and strategic organization skills- Develop and implement strategic marketing ideas and plans- Manage all communications and campaign time-lines- Stay on top of marketing and industry advancements and trends- Create content for blog posts, websites, social media, etc- Translation and localization of marketing content from and to both Arabic and English- Develop best practices to execute marketing content and strategiesJewellery Designing- Conceptualize new designs and collections- Illustrate ideas and present them to clients- Determine the exact materials needed to produce each piece- Work closely with workshops to make sure jewellery pieces are up to standard.- Timely delivery.- Flexible and able to adapt to different situations. - Custom-make any design requirement, whether for individuals or companies.Translation & Content Writing- Translate to and from both Arabic and English.- Translation of research material, marketing and advertising content, essays, literary, commercial, technical, administrative, script, multimedia localization.- Content writing in both Arabic and English.

Creative Direction on all artworks and strategizing all marketing activities