Dalia Salama Email and Phone Number

• A collective experience of 18+ years in the fields of Market Research, Brand Management and Entrepreneurship respectively.• Within the field of market research, which alone constitutes 13 years of total experience, have worked comprehensively both in primary research (qualitative and quantitative arenas gaining the holistic understanding and knowledge of the industry); as well as secondary and desk research regarding bilateral trade and national economic outlook and growth within an NGO.• This experience has been achieved by working within the top organizations in the field that are known for their renowned reputation that is reflected in the types of accounts and studies of exposure that have added to the overall expertise level.• The curiosity to learn more of the relationship between consumer behavior and product cycle have lead to shift to brand management on more than one occasion, in the FMCG and Catering categories, in order to gain a higher level of understanding on the marketing dynamics of products’ cycle. • Not only was this experience achieved with employment within top multinationals, which alone have contributed to the building and establishment of a strong base that was capitalized on. But, furthermore there is exposure in top local companies and agencies that have given the chance to be more creative, proactive, flexible, and more hands on than the latter.• This holistic experience gained in terms of business development and marketing from both the local and multinational perspectives lead to the development and ownership of personal Fashion Label brand, distinguished as prominent Egyptian Fashion Designer.• The scope was further enhanced being part of an NGO team that has the objective of increasing Egyptian Exports, which goes a step further of not only tailoring to the local market, yet to the international community as well. Not just by understanding need states but by gaining perspective of the current global trade shift and how to move swiftly with it, both in terms of trade and allegiance.