With over 20 years of diverse marketing experience in various industries, I am currently the Corporate Marketing Director at Monginis Egypt, the largest confectionary and pastry company with 1500 branches worldwide. My experience and education enables me to combine strategic thinking, creative vision, and customer-centric approach in my role.I lead a team that handles marketing, branding, ecommerce, growth marketing, digital marketing, public speaking, and PR for Monginis Egypt, a heritage company with a strong presence in the Egyptian market. My core competencies include business strategy development, product launches/re-launches, P&L management, consumer insights, holistic campaigns, media (paid, owned, and earned), and research. I am passionate about delivering exceptional results and achievements that create value for the customers, the organization, and the society. I am also known for my strong cross-functional leadership, perseverance, innovation, communication skills, and solid values and business ethics.