-Responsible for Marketing, UX, CRM, Art and Production departments within 30 people-Planning, designing and reviewing A/B test campaigns to raise acquisition both for chatbot and HTML products-Planning, designing and reviewing data-driven feature sets to raise retention both for chatbot and HTML products-Working directly with IT Scrum teams to gather clear business requirements and compile user stories-Responsible for customer satisfaction-Responsible for marketing communication-Responsible for usability and product design-Responsible for media planning and buying-Responsible for corporate communication

-Managing product marketing team-Managing marketing communication assets for the various awarded chatbot products in Turkcell BiP Messenger-Creating product branding and guideline-Creating marketing strategies and structure-Reviewing the content that marketing team created according to strategy by A/B testing-Planning and following social media marketing contents-Planning and following performance marketing-Creating case studies for product awards-Copywriting-Media planning-Working with the art team-Corporate communication and rebrand for employee branding-Youtube channel management-Creating and writing video content-Working with the production team

-Post-production, production and editing management of digital video content-Presented the videos on YouTube and Turkcell BiP Messenger platform-YouTube channel management-Turkcell BiP channel management-Social media management-Copywriting for video scripts and any other digital content such as blog, landing pages etc.-Creating digital marketing strategies

-Research & Strategy-Data report-Social media crisis management when the Nike Marathon Istanbul has canceled in last minute.-Copywriting-Social media management

Assisted the execution of Turkey Innovation Week 2013 and Istanbul Design Week 2013 and carried on the necessary preparations Drafted an outdoor text for a campaign of the Istanbul Beyoglu Municipality