Digital Marketing Manager
Current• Responsible for managing the demand generation marketing portfolio including but not limited to SEO/SEM, Social Media Marketing, AdWords management, Content Marketing, Campaign Management, Email Marketing, and Marketing analytics - from strategy to execution• Develop, establish and maintain marketing & branding strategies to meet organizational objectives• Conceptualize and execute revenue-generating marketing programs to achieve lead targets, using the suitable methods: Website, Social Media Marketing, Ad campaigns, SEO, Email, Blogs, Paid PPC, etc.• Monitor corporate branding initiatives across various projects to deliver quality corporate brand image consistently• Collaborate with other departments to create innovative content ideas• Conduct market research and devise strategies based on the research and help understand the approach of key competitors; communicate differentiation to sales and provide input to senior leadership• Liaise with internal teams from various departments to obtain briefs and requirements for new launches & other business updates and execute the initiatives and ensure timely closure• Co-ordinating with marketing team and departments for creating video and marketing collaterals