As the VP of Operations, I combine creativity and strategic execution, empowering our team to deliver value and innovation in the dynamic landscape of digital marketing. With a commitment to operational excellence and strategic vision, I drive transformative initiatives to optimize efficiency, enhance profitability and elevate client experiences.Key AccomplishmentsStructural Optimization: Implement robust structures and SOP's across departments, streamline workflows and foster a… Show more As the VP of Operations, I combine creativity and strategic execution, empowering our team to deliver value and innovation in the dynamic landscape of digital marketing. With a commitment to operational excellence and strategic vision, I drive transformative initiatives to optimize efficiency, enhance profitability and elevate client experiences.Key AccomplishmentsStructural Optimization: Implement robust structures and SOP's across departments, streamline workflows and foster a culture of accountability and efficiency. Leverage industry best practices and innovative solutions to drive operational excellence and maximize productivity.Cost Optimization & Profitability: Identify cost-saving opportunities and enhance profitability. Optimize resource allocation, streamline processes, and mitigate operational inefficiencies, resulting in cost reductions and enhanced bottom-line performance.Talent Management: Recruit talent aligned with our strategic objectives and values. Institute performance management frameworks to cultivate a high-performing team, foster professional development and drive employee engagement.Client Engagement & Retention: Cultivate client relationships through proactive communication, strategic counsel, and a commitment to exceeding expectations. Spearhead client retention initiatives, deliver innovative solutions and personalized strategies that drive long-term partnerships.Strategic Restructuring: Initiate a comprehensive restructuring initiative to optimize resource allocation, enhance operational agility, and drive greater results. Evaluate organizational dynamics and realign departmental structures to capitalize on emerging opportunities, positioning PM for sustained growth and market leadership.Business Development: Lead initiatives to expand our client portfolio and drive revenue growth. Direct pitching and negotiations, leverage deep industry expertise and compelling value propositions to secure new business and drive expansion. Show less

As the Social Media Director, I spearheaded the evolution and growth of our social media department, driving impactful strategies and fostering a vibrant online presence for our clients. With a keen eye for innovation and a strategic mindset, I played a pivotal role in shaping the trajectory of our agency's digital footprint.Key Highlights:Department Development: Instrumental in the establishment and expansion of the social media department from its inception. Crafted robust… Show more As the Social Media Director, I spearheaded the evolution and growth of our social media department, driving impactful strategies and fostering a vibrant online presence for our clients. With a keen eye for innovation and a strategic mindset, I played a pivotal role in shaping the trajectory of our agency's digital footprint.Key Highlights:Department Development: Instrumental in the establishment and expansion of the social media department from its inception. Crafted robust frameworks and operational procedures that optimized workflow efficiency and ensured seamless execution of campaigns.Strategic Leadership: Developed comprehensive social media strategies tailored to each client's unique objectives, leveraging market insights and emerging trends to drive engagement, increase brand visibility, and maximize ROI.Team Building: Built a high-performing team of social media professionals through meticulous recruitment and strategic talent acquisition. Mentored and empowered team members, fostering a culture of collaboration, innovation, and continuous growth.Operations Oversight: Directed day-to-day operations of the social media department, overseeing campaign execution, content creation, community management, and performance analysis. Implemented robust analytics systems to track KPIs and measure campaign effectiveness, driving data-driven decision-making.Client Engagement: Cultivated strong client relationships by providing strategic counsel, delivering measurable results, and ensuring alignment with their business objectives. Acted as a trusted advisor, offering insights and recommendations to enhance their digital presence and achieve long-term success. Show less

• Led a team of ten, including social media analysts, writer, photographer/videographer, graphic designer and content creators, to source, create and manage content for the college’s online and social networks. • Built and implemented project management systems for cross departmental collaboration using PM software (Wrike) and Google Workspace, increasing efficiency and productivity while effectively managing projects of all sizes, working cross functionally across all departments to bring… Show more • Led a team of ten, including social media analysts, writer, photographer/videographer, graphic designer and content creators, to source, create and manage content for the college’s online and social networks. • Built and implemented project management systems for cross departmental collaboration using PM software (Wrike) and Google Workspace, increasing efficiency and productivity while effectively managing projects of all sizes, working cross functionally across all departments to bring marketing projects to completion based on budgets, milestones and deadlines.• Managed day-to-day operations of the brand’s social media presence across platforms from developing strategies to creating and curating editorial and content calendars for all social platforms (Instagram/IG Stories/Reels, TikTok, Facebook, Twitter, Linkedin), newsletters and news articles.• Executed paid social media advertising campaigns, reporting weekly and monthly on KPI’s for influencers and social media platforms, including follower growth, engagement and conversation across owned and paid channels to guide and optimize overall social strategy.• Managed the Student Ambassador Program. Hired a team of Brand Ambassadors/Content Creators, leading the full cycle of relationships from scouting, training and managing, as well as testing and identifying format and channel specific strategies for performance maximization. Show less

• Clients include: The Busker Irish Whiskey, Foley Family Wines, Wagner Family of Wines, Ballotin Whiskey, APCOR Cork Consortium, Tequila Partida, Trentodoc, • Focused on client communication, marketing strategy, influencer relations, team management and new business development in the wine, spirits and specialty foods industry, working closely with internal and client teams to achieve marketing goals for brand awareness and DTC activations. •… Show more • Clients include: The Busker Irish Whiskey, Foley Family Wines, Wagner Family of Wines, Ballotin Whiskey, APCOR Cork Consortium, Tequila Partida, Trentodoc, • Focused on client communication, marketing strategy, influencer relations, team management and new business development in the wine, spirits and specialty foods industry, working closely with internal and client teams to achieve marketing goals for brand awareness and DTC activations. • Managed and supervised a team of 10 Content Managers, Assistant Content Managers, Content Coordinators and Influencer Coordinators. • Developed and implemented comprehensive social media marketing strategies, created and managed client content calendars as well as content creation and curation for all SM platforms (Instagram/IG Stories/Reels, Facebook, Twitter, Linkedin). • Developed and executed influencer strategies and collaborated with content creators to support events, brand campaigns, launches and initiatives. In charge of developing influencer brand guidelines, contracts, negotiations and activation reporting. • Planned/developed/executed social media paid ad campaigns, testing, analyzing and reporting monthly to clients to ensure consistency with defined business KPI’s. Show less

• Launched and expanded the Casa Maestoso Restaurant group in New York City, Rome Italy and San Diego, CA. • Managed a FOH and BOH staff of up to 60 people. In charge of hiring, firing, developing and implementing training and staff organization/scheduling systems and all FOH operations.• Developed and implemented an integrated marketing strategy supported by social media, PR and influencer marketing campaigns. Organized and managed events from conception to completion, managing and… Show more • Launched and expanded the Casa Maestoso Restaurant group in New York City, Rome Italy and San Diego, CA. • Managed a FOH and BOH staff of up to 60 people. In charge of hiring, firing, developing and implementing training and staff organization/scheduling systems and all FOH operations.• Developed and implemented an integrated marketing strategy supported by social media, PR and influencer marketing campaigns. Organized and managed events from conception to completion, managing and working cross-functionally with external agencies. • Implemented social media strategies across social platforms, growing a fan base of 30K+ across social media platforms, with a steady 10%-15% average monthly growth and 13% average engagement rate.• Managed external PR & marketing agencies to ensure the integrated marketing activities elevated the brand’s image across owned, earned, and paid channels• Oversaw creative direction of all content creation for photoshoots, video shoots and influencer campaigns. Show less

• Developed and implemented social media marketing strategies to help businesses grow their digital footprint, increase website traffic and generate leads.• Managed monthly content calendars and planned, created and curated original content, in compliance with brand standards and budgetary requirements.• Planned, developed and executed paid social media ad campaigns, reporting monthly to clients to ensure consistency with business KPI’s.• Experienced in photography, video production… Show more • Developed and implemented social media marketing strategies to help businesses grow their digital footprint, increase website traffic and generate leads.• Managed monthly content calendars and planned, created and curated original content, in compliance with brand standards and budgetary requirements.• Planned, developed and executed paid social media ad campaigns, reporting monthly to clients to ensure consistency with business KPI’s.• Experienced in photography, video production and post production (Adobe Suite)• Experienced writer/blogger Show less

• Built strategic relationship/partnership by providing out of the box solutions and using tact and diplomacy to find common ground, which helped to build productive relationships, resolve complex issues and win customer loyalty.• Collaborated in a team to ensure the best quality of tours for our clients and our food suppliers, which led to a strong overall company and an increase in tour and cooking class sales.

• Led ad hoc projects including the expansion of Eating Italy Food Tours (now Eating Europe Food Tours) into Amsterdam and Prague, and the creation of a cooking school in Rome, helping the company expand to two new countries, add 5 new food tours and 2 cooking courses across Europe.

• Established a network of 20+ clients by analyzing market potential, presenting concise andeffective customer proposals and working closely with the needs of my potential clients, which led to a strong lasting relationship with my client portfolio.

• Organized the “Stand Up, Take Action” events by writing articles for website blog to teach the public about campaign goals, and independently liaising with Italian Sports Federations, media directors (TV/Radio), private sponsors to support the campaign initiatives. This led to thousands of attendees and a number of important national sponsors.