Leading the rebranding efforts at 3TDS, providing a fresh perspective and strategic vision for the organisation’s identity and positioning.Preparing the development of User Requirement Specification (URS) and Software Requirement and Design Specification (SRDS) for Majlis Peperiksaan Malaysia (MPM)’s ePortal and MyMPM app, with a primary focus on enhancing STPM and MUET capabilities.Fostering collaboration with MPM’s multifunctional teams, conducting in-depth analyses of existing user workflows, identifying pain points, and offering strategic recommendations to optimise the user experience.Utilising advanced data analysis techniques and user feedback for data-driven decision-making, leading to significant improvements in user satisfaction and engagement.Demonstrating expertise in the educational technology sector, driving innovation and operational efficiency in the evolution of MPM’s digital platforms.Collaborating closely with the full-stack developers’ team throughout the entire development phase to ensure the seamless integration of user requirements.Supporting design collaterals for the Change Management Team in the development of the ICT Project Implementation Management & Monitoring System (ICT PrIMMS) by Jabatan Digital Negara, Kementerian Digital.

Led the Design Team and provided art direction for a diverse array of B2B and B2C project deliverables for the PAYLATER app.Executed concepts, guidelines, and strategies in various creative projects, overseeing their successful completion.Generated fresh and innovative artwork, translating complex ideas into compelling digital materials.Collaborated with internal teams to develop creative collateral, ensuring that all communications and visual elements aligned with the brand direction and campaign goals.

Collaborated closely with the Head of Strategy & Design to craft a new wireframe for NTWRK, emphasizing optimal user experience and a robust brand identity.Conceptualised and created brand collaterals for NTWRK, encompassing brand code, stationery, and decks.Managed all visuals on NTWRK’s social platforms (Facebook, Instagram, LinkedIn, and YouTube).Developed and executed creative collaterals for NTWRK’s clients, aligning with their business goals. This included animations, brand stationery, corporate decks, landing pages, responsive email templates, social and display ads, style guide, UI/UX design, website design, and wireframes.

Responsible for designing the full scope of corporate communication materials for the entire Group:· Internal print collaterals, such as event banners, noticeboard posters and the monthly newsletter· External print collaterals, such as corporate stationery, corporate ads and corporate brochures/booklets/leaflets· Internal digital collaterals, such as LED backdrops, videos (teaser trailers, event coverage, etc), animations and infographics· External digital collaterals, such as corporate decks, tender proposals and award submissionsManaged negotiations with external vendors for the production of internal and external design materials, ensuring timely and high-quality deliverables.

Led all aspects of art direction for consumer campaigns, from conceptualisation to production to post-production, and responsible for internal collaterals.