Dali Laribi

Dali Laribi Email and Phone Number

Global Marketing ABM Manager | Drive B2B Growth through Effective Digital Strategy @ Quadient
Dali Laribi's Location
Greater Ottawa Metropolitan Area, Canada, Canada
Dali Laribi's Contact Details

Dali Laribi work email

Dali Laribi personal email

n/a
About Dali Laribi

With over 15 years of experience in marketing, I have developed a strategic mindset and the ability to collaborate effectively to optimize campaigns, crucial for achieving marketing goals in a dynamic and competitive industry.My core competencies include identifying and implementing innovative campaigns and channels, leveraging and evolving marketing automation and CRM platforms, and making data-driven decisions to optimize performance. I have a proven track record of generating qualified leads and boosting brand visibility through platforms like Google Ads, Facebook, LinkedIn, and more. I also have expertise in account-based marketing, managing campaign launches within the 6Sense platform, and delivering personalized and relevant messages to target accounts. I thrive in fast-paced, collaborative environments, and I am always eager to learn new skills and stay up-to-date with industry trends.

Dali Laribi's Current Company Details
Quadient

Quadient

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Global Marketing ABM Manager | Drive B2B Growth through Effective Digital Strategy
Dali Laribi Work Experience Details
  • Quadient
    Marketing Abm Manager - Global
    Quadient Aug 2024 - Present
    Bagneux, France, Fr
    As a Global Marketing ABM Manager, I play a pivotal role in the demand generation team, responsible for shaping and executing global Account-Based Marketing (ABM) strategies that align with the company's business objectives. This role requires a blend of strategic oversight and hands-on implementation to drive the Enterprise sales pipeline, enhance brand visibility, and engage key accounts through customized, data-driven ABM campaigns.✅Strategic Planning: Develop and implement global ABM marketing plans, setting goals, and defining KPIs to support sales objectives.✅ABM Campaign Management: Lead targeted ABM initiatives, creating personalized content and managing campaigns to drive engagement and ROI.✅Regional Alignment & Team Leadership: Collaborate with regional teams to ensure ABM activities support sales goals, and lead the global ABM team in strategy execution.
  • Quadient
    Campaign Manager - Global
    Quadient Feb 2024 - Aug 2024
    Bagneux, France, Fr
    As a Campaign Manager, I play a pivotal role in translating overarching marketing strategies into actionable and successful campaigns, driving customer engagement, lead generation, and revenue growth. My role demands a strategic mindset and the ability to collaborate effectively to optimize campaigns, crucial for achieving marketing goals in a dynamic and competitive industry.✅ Lead and manage end-to-end execution of marketing campaigns, coordinating with cross-functional teams✅ Oversee production of campaign assets, ensuring consistent messaging across channels✅ Direct project timelines and deliverables to ensure smooth execution✅ Collaborate with marketing leadership to set campaign objectives and target audience, using a deep understanding of the company's products and industry
  • Quadient
    Demand Generation Manager - Noram
    Quadient Jan 2023 - Feb 2024
    Bagneux, France, Fr
    I'm a Demand Generation Manager with a passion for innovation and a proven track record of driving growth through strategic digital marketing. My expertise lies in developing creative campaigns, leveraging automation for lead nurturing, and making data-driven decisions to optimize performance.✅ Innovative Campaigns: Continuously identifying and implementing new and creative campaigns and channels to build awareness and generate leads for the NORAM Impress solution.✅ Marketing Automation Mastery: Leveraging and evolving marketing automation platforms and CRM systems to nurture leads and enhance conversion rates.✅ Data-Driven Decision Making: Identifying trends and insights and strategically optimizing spending and campaign performance for maximum impact.✅ Results-Oriented Approach: Delivering tangible results through the implementation of cutting-edge demand generation strategies.
  • Quadient
    Digital Marketing Specialist - Noram
    Quadient Jun 2022 - Jan 2023
    Bagneux, France, Fr
    I am a results-driven Digital Marketing Specialist with a proven track record of creating and executing successful multi-channel campaigns. I excel in generating qualified leads and building brand awareness through platforms like Google Ads, Facebook, LinkedIn, and more. My expertise in ABM, content creation, data-driven optimization, and analytics empowers me to deliver impactful results. ✅ Campaign Mastery: Developing, launching, and managing paid search, social, display, and video campaigns across platforms like Google Ads, Facebook, LinkedIn, and more to generate qualified leads and boost brand visibility.✅ ABM Expertise: Expertly managing campaign launches within the ABM 6Sense platform, delivering targeted outreach to high-value accounts.✅ Content Excellence: Crafting engaging emails, digital ads, and high-converting landing pages that resonate with target audiences.✅ Data-Driven Optimization: Constantly testing and iterating to uncover optimization tactics across various campaign types, including bidding, targeting, creative elements, account structure, and A/B testing.✅ Insights for Growth: Analyzing digital marketing data and user behavior patterns to refine strategies and drive continuous improvement.
  • Pippo Growth
    Co-Founder
    Pippo Growth Sep 2023 - Present
    Ottawa, Ca
  • Gestisoft
    Digital Marketing Specialist - Canada
    Gestisoft Apr 2021 - Jun 2022
    Montréal, Québec, Ca
    I specialize in crafting highly targeted, results-driven Account-Based Marketing (ABM) strategies and tactics, collaborating closely with sales teams to optimize key account engagement. With expertise in paid media campaigns, SEO, SEM, and in-depth analytics, I drive business growth through data-driven digital marketing. ✅ ABM Strategy: Crafting and implementing highly targeted ABM programs and tactics.✅ Key Account Focus: Identifying the most effective marketing materials, channels, and messaging for key accounts.✅ Collaboration: Collaborating closely with sales teams to optimize engagement within high-value accounts.✅ Paid Media: Developing and scaling paid media campaigns across platforms like Google Ads, LinkedIn Ads, and Facebook Ads.✅ SEO Mastery: Conducting in-depth keyword research and implementing content recommendations for organic SEO success.✅ SEM Optimization: Fine-tuning copy and landing pages for search engine marketing (SEM) and PPC ad campaigns.✅ Analytics Insights: Tracking, reporting, and analyzing website analytics and multi-channel initiatives through tools like Google Analytics, Microsoft Dynamics 365, and Bitly.
  • Banque Nationale
    Senior Customer Service Representative
    Banque Nationale Jan 2020 - Apr 2021
    Montreal, Quebec, Ca
    I take pride in my dedication to delivering exceptional customer service and achieving tangible results.✅ Sales Excellence: Successfully promoted and retained the bank's loan insurance products, driving revenue growth and ensuring financial security for clients.✅ Proactive Leadership: Demonstrated a proactive approach by monitoring individual objectives and implementing action plans autonomously, ensuring consistent achievement of goals.
  • The Coca-Cola Company
    Customers & Marketing Operation Manager
    The Coca-Cola Company Jun 2017 - Dec 2018
    Atlanta, Ga, Us
    I'm a seasoned Customer and marketing Operation Manager who specializes in elevating the consumer experience at both traditional and modern retail networks. With a proven track record of driving customer satisfaction and optimizing operations, I bring a passion for enhancing the retail landscape.✅ Elevating Customer Experience: Strategically improving the point-of-sale consumer experience to drive satisfaction and loyalty.✅ Multifaceted Network Management: Successfully managed operations across diverse traditional and modern retail networks, ensuring consistency and excellence.
  • The Coca-Cola Company
    Key Account Manager
    The Coca-Cola Company Jan 2013 - May 2017
    Atlanta, Ga, Us
    I excel in managing crucial accounts across diverse industries, including supermarkets, fast food chains, gas station chains, and hotels. My expertise spans the entire spectrum of account management, from strategic commercial negotiations to the collaborative development and execution of impactful joint marketing plans.
  • The Heineken Company
    Senior Brand Marketing Manager
    The Heineken Company Jan 2009 - Dec 2012
    Amsterdam, Nl
    Senior Brand Marketing Manager with a proven track record of driving the success of iconic brands. I've led the strategic direction and marketing mix for Heineken, pioneering digital innovation and creating memorable event-based marketing campaigns. I'm dedicated to building brand legacies and delivering impactful results. ✅ Brand Strategy: Spearheaded the development and execution of comprehensive marketing strategies that propelled the Heineken brand to new heights.✅ Digital Innovation: Led digital initiatives, including the creation of a mini-website and social media campaigns, ensuring a strong online presence and engagement.✅ Event Marketing: Orchestrated impactful event-based marketing actions that left a lasting impression on consumers.
  • Samsung Electronics
    Digital Marketing Specialist
    Samsung Electronics Sep 2008 - Dec 2008
    Suwon-Si, Gyeonggi-Do, Kr
    Managing community engagement across multiple platforms, overseeing digital agency operations, and crafting and implementing effective digital marketing strategies to drive growth and brand awareness.✅Develop and execute comprehensive digital marketing campaigns.✅Lead and manage a team of professionals in a digital agency setting.✅Engage with and grow online communities, ensuring strong brand presence and customer satisfaction.
  • Slama Group
    Assistant Brand Manager Marketing
    Slama Group Sep 2007 - Aug 2008
    Responsible for the perfect execution of the marketing plans of the High-tech brands Brother, Sony Ericsson and BenQ.

Dali Laribi Skills

Marketing Management Direct Marketing Agility Packaging Brand Implementation Web Marketing Online Marketing Customer Marketing Sales Brand Equity Market Research Negotiation Management Marketing Team Management Digital Marketing Merchandising Marketing En Ligne Business Planning Emotional Intelligence Gestion De Projet Trade Marketing Customer Management Marketing Modern Trade Time Management Google Analytics Category Management Management Prioritize Workload Fast Moving Consumer Goods Marketing Strategy Brand Management Marketing Numerique Branding And Identity

Dali Laribi Education Details

  • Collège Lasalle, Montréal
    Collège Lasalle, Montréal
    Digital Marketing
  • Institut Supérieur De Gestion De Tunis
    Institut Supérieur De Gestion De Tunis
    Marketing

Frequently Asked Questions about Dali Laribi

What company does Dali Laribi work for?

Dali Laribi works for Quadient

What is Dali Laribi's role at the current company?

Dali Laribi's current role is Global Marketing ABM Manager | Drive B2B Growth through Effective Digital Strategy.

What is Dali Laribi's email address?

Dali Laribi's email address is d.****@****ent.com

What schools did Dali Laribi attend?

Dali Laribi attended Collège Lasalle, Montréal, Institut Supérieur De Gestion De Tunis.

What skills is Dali Laribi known for?

Dali Laribi has skills like Marketing Management, Direct Marketing, Agility, Packaging, Brand Implementation, Web Marketing, Online Marketing, Customer Marketing, Sales, Brand Equity, Market Research, Negotiation.

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