Dalita Keumurian Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Develop brand and content marketing initiatives to support sales goals and drive demand generation, resulting in an increase in closed sales by 255% YoY and sales opportunities by 93% YoY. Design high-impact lead generation strategy which has resulted in 87% of leads and 85% of booked revenue representing new lines of business.

Hightstown, Nj, Us

Alchemy Media is a content marketing and communications agency dedicated to serving the strategic and creative needs of startups and shifting businesses. Currently serving clients in: Data & Analytics, Cybersecurity and Digital Infrastructure (through our partners at Rosie Labs), eCommerce, Media, and Non-Profit.

Develop brand, digital, content, and event marketing strategies in collaboration with B2B and B2C clients including marketing agencies, tech/SaaS, e-commerce, health/wellness, non-profit, and music distribution.

Aventura, Fl, Us

Spearheaded partner marketing digital and e-commerce strategies for white-labeled, travel and entertainment e-commerce portals for Sam's Club and AAA. Owner of end-to-end partner relationship with Sam's Club, driving profitability for samsclub.com/travel site and exceeding revenue goals by 48%. Managed site P&L and led growth marketing strategy and product/tech roadmap to drive site traffic and conversions. Led holistic marketing strategy for AAA travel and entertainment portal to achieve $95M annual gross revenue goal.

New York, New York, Us

Established B2B marketing strategy and infrastructure for leading provider of fine art storage and logistics solutions. Developed a holistic, multi-channel marketing approach that leveraged strategic partnerships, event participation, digital marketing, media/thought leadership, sales enablement, and client relationship management strategies to amplify brand awareness and support $40M annual revenue objective. Developed budget best-practice to increase efficiency and improve budget management to maximize campaign effectiveness/ROI.

Led global marketing team of 10 in five SEA markets (Malaysia, Indonesia, Bangladesh, Nepal, Sri Lanka) to drive user acquisition/retention for digital mobile music app. Oversaw global campaign budgets ($1M+ per market). Guided execution of integrated marketing and content strategy across platforms (print, TV, video, digital, social, email, mobile) as well as partner marketing initiatives with leading SEA telco partner, Axiata.

Us

As department lead, developed B2B/B2C marketing and communication strategy for music licensing/rights management provider to set market position, grow brand awareness/engagement and drive acquisition/revenue among the music industry-at-large. Led company re-branding initiative and brand launch of tech-based rights management product; brand position and presence contributed to product's rapid marketplace growth (20%YOY). Forged strategic partnerships with industry organizations and established the brand as a thought leader, resulting in a 300% increase in earned media coverage.Promoted from Director, Marketing and Communications.

Developed and implemented marketing strategy and branding initiative to optimize marketplace positioning of martech start-up and its direct marketing desktop application. Key account lead for NBC, Blockbuster, IBM, Winstar Home Video and Artemis Records.

New York, Ny, Us

Managed selection, development, marketing, publicity and distribution of all catalog releases with annual revenues ~ $8-10M to increase label profits 30%; key artists included Elvis Presley, John Denver, and Jefferson Airplane. Developed strategic partnerships and executing cross-promotional opportunities with companies such as Coca-Cola, Tommy Hilfiger, Foot Locker, Visa and Dolomite to accelerate new artist development. Promoted from Associate Director.

London, England, Gb

As label’s in-house ad agency, developed and effected all print, radio and TV ad campaigns to support launch of annual releases. Responsible for all media planning/buying (budget ~ $1M) as well as the creative development/production of ad campaigns and merchandising materials. Promoted from Creative Services Coordinator.