Dalita Keumurian Email and Phone Number
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Digital and content marketing leader bringing brand and demand strategy together to grow market share. Have driven revenue goals of $100M+. Skilled in forging partnerships, leading cross-functional teams, and achieving strategic objectives.Areas of Expertise:Marketing and Brand Strategy, Digital and Content Marketing, Data Analytics, Budget and P&L Management, Event planning and management.Technical Skills:Analytics: Google, Adobe, TableauCRM: SalesforceProject Management: Jira/Atlassian Stack, Active Collaboration, Asana, MondaySocial Media Management: Sprout, Emplifi, Hootsuite, LaterMarketing/PR Automation: Hubspot, Marketo, PR Web / Cision, Muck RackEmail Marketing: Real Magnet, Constant Contact, Mailchimp, iContactCMS: Wordpress, Box, Sharepoint, Squarespace
Everyday Health
View- Website:
- everydayhealth.com
- Employees:
- 545
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Integrated Marketing, Pregnancy And ParentingEveryday HealthNew York, Ny, Us
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Integrated Marketing, Pregnancy & ParentingEveryday Health Sep 2021 - PresentNew York, Ny, UsDevelop brand and content marketing initiatives to support sales goals and drive demand generation, resulting in an increase in closed sales by 255% YoY and sales opportunities by 93% YoY. Design high-impact lead generation strategy which has resulted in 87% of leads and 85% of booked revenue representing new lines of business.
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PartnerAlchemy Media Mar 2021 - PresentHightstown, Nj, UsAlchemy Media is a content marketing and communications agency dedicated to serving the strategic and creative needs of startups and shifting businesses. Currently serving clients in: Data & Analytics, Cybersecurity and Digital Infrastructure (through our partners at Rosie Labs), eCommerce, Media, and Non-Profit. -
PrincipalA Small But Fierce Production Jan 2018 - PresentDevelop brand, digital, content, and event marketing strategies in collaboration with B2B and B2C clients including marketing agencies, tech/SaaS, e-commerce, health/wellness, non-profit, and music distribution.
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Director Of MarketingEntertainment Benefits Group Sep 2018 - Jun 2020Aventura, Fl, UsSpearheaded partner marketing digital and e-commerce strategies for white-labeled, travel and entertainment e-commerce portals for Sam's Club and AAA. Owner of end-to-end partner relationship with Sam's Club, driving profitability for samsclub.com/travel site and exceeding revenue goals by 48%. Managed site P&L and led growth marketing strategy and product/tech roadmap to drive site traffic and conversions. Led holistic marketing strategy for AAA travel and entertainment portal to achieve $95M annual gross revenue goal. -
Marketing DirectorCrozier Fine Arts (An Iron Mountain Company) Jun 2017 - Apr 2018New York, New York, UsEstablished B2B marketing strategy and infrastructure for leading provider of fine art storage and logistics solutions. Developed a holistic, multi-channel marketing approach that leveraged strategic partnerships, event participation, digital marketing, media/thought leadership, sales enablement, and client relationship management strategies to amplify brand awareness and support $40M annual revenue objective. Developed budget best-practice to increase efficiency and improve budget management to maximize campaign effectiveness/ROI. -
Head Of MarketingYonder Music Inc. Oct 2016 - Apr 2017Led global marketing team of 10 in five SEA markets (Malaysia, Indonesia, Bangladesh, Nepal, Sri Lanka) to drive user acquisition/retention for digital mobile music app. Oversaw global campaign budgets ($1M+ per market). Guided execution of integrated marketing and content strategy across platforms (print, TV, video, digital, social, email, mobile) as well as partner marketing initiatives with leading SEA telco partner, Axiata.
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Senior Director, Marketing And CommunicationsThe Harry Fox Agency Sep 2010 - Sep 2015UsAs department lead, developed B2B/B2C marketing and communication strategy for music licensing/rights management provider to set market position, grow brand awareness/engagement and drive acquisition/revenue among the music industry-at-large. Led company re-branding initiative and brand launch of tech-based rights management product; brand position and presence contributed to product's rapid marketplace growth (20%YOY). Forged strategic partnerships with industry organizations and established the brand as a thought leader, resulting in a 300% increase in earned media coverage.Promoted from Director, Marketing and Communications. -
Marketing DirectorNowmarketing, Inc. Feb 2000 - Apr 2002Developed and implemented marketing strategy and branding initiative to optimize marketplace positioning of martech start-up and its direct marketing desktop application. Key account lead for NBC, Blockbuster, IBM, Winstar Home Video and Artemis Records.
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Director, Strategic MarketingRca Records Feb 1996 - Feb 2000New York, Ny, UsManaged selection, development, marketing, publicity and distribution of all catalog releases with annual revenues ~ $8-10M to increase label profits 30%; key artists included Elvis Presley, John Denver, and Jefferson Airplane. Developed strategic partnerships and executing cross-promotional opportunities with companies such as Coca-Cola, Tommy Hilfiger, Foot Locker, Visa and Dolomite to accelerate new artist development. Promoted from Associate Director. -
Advertising ManagerEmi Records Oct 1993 - Feb 1996London, England, GbAs label’s in-house ad agency, developed and effected all print, radio and TV ad campaigns to support launch of annual releases. Responsible for all media planning/buying (budget ~ $1M) as well as the creative development/production of ad campaigns and merchandising materials. Promoted from Creative Services Coordinator.
Dalita Keumurian Skills
Dalita Keumurian Education Details
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Lafayette CollegeEnglish
Frequently Asked Questions about Dalita Keumurian
What company does Dalita Keumurian work for?
Dalita Keumurian works for Everyday Health
What is Dalita Keumurian's role at the current company?
Dalita Keumurian's current role is Integrated Marketing, Pregnancy and Parenting.
What is Dalita Keumurian's email address?
Dalita Keumurian's email address is da****@****.rr.com
What is Dalita Keumurian's direct phone number?
Dalita Keumurian's direct phone number is +191768*****
What schools did Dalita Keumurian attend?
Dalita Keumurian attended Lafayette College.
What skills is Dalita Keumurian known for?
Dalita Keumurian has skills like Marketing Strategy, Social Media Marketing, Marketing, Strategic Partnerships, Advertising, Start Ups, Management, Strategy, Entertainment, Project Management, Public Relations, Social Media.
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