• Drive the Garden Furniture category sales & development in 4 European markets, define strategic plans and monitor execution in the markets.• Maintain the global category knowledge, expose the markets to best practices and success stories.• Present the category’s products, sales analysis & opportunities to B2B customers (European retailers and wholesalers)• Solve operational problems and supply chain bottlenecks.

• Founded and managed a leading textile workshops business for private customers and organizations.• Founded and managed an Arts & Crafts online store: Identified global trends, products & suppliers sourcing, developed unique products, Managed commercial agreements with local & global suppliers.• Managed marketing and built the brand through social networks: organic & paid digital marketing in FB/Instagram, Blog content writing, initiating promotions and sales.

• Initiated, managed and executed global activities in order to expand the Israeli companies exports around the world, by delegations, B2B visits & fairs.• Initiated & executed business opportunities with potential customers abroad (retailers, distributors, leading online E-commerce platforms)• Analyzed innovations & trends of the sector’s categories to identify commercial opportunities.• Advised Israeli companies in all aspects of business development, marketing assistance, international research and potential markets identification.

• Managed the company’s highest profit category: lifestyle-digital products & consumer electronics.• Accountable for the financial performance: Revenue, Profitability, Inventory Management & KPI’s• Created and implemented annual budget & work plans. • Identified global trends, defined products portfolio for B2B/B2C distribution channels: iDigital chain store, retailers, wholesalers, online shop, Pro, Education• Managed commercial activities with global suppliers: sourcing, price negotiation, contracts & performance.• Initiated marketing & promotional activities in coordination with marketing, PR & advertising.

• Overall accountability for the Fashion category + Rooms design category.• Defined annual strategic work plans, collections & products portfolio based on markets trends.• Managed the E2E business and operation process: Sales budget, Pricing , profitability, Purchasing Inventory management and performance.• Led marketing activities in coordination with marketing, PR & advertising.• Initiated collections’ launches, executives & managers training programs.

• Managed the procurement process of all fashion & textile products from Chinese & Israeli suppliers including: supplier selection & strategy, price negotiation. • Managed the POs process, accountable for the execution of the logistic & import process.

• Managed the commercial process between customers (overseas retailers) and Israeli B2B manufacturers in the sector of consumer goods• Products development, Prices negotiation, orders and deliveries, quality assurance and sales.

• Responsible for the overall quality of the fabrics and accessories used in the production.• Coordinated all activities relating to quality deviations with marketing, procurement and other stakeholders and submitting suppliers’ claims.• Developed and implemented the quality guidelines for purchasing of raw materials.• Managed a team of 10 employees.