D'Aliza Cabrera, Mps Email & Phone Number

• Overview:Design Director for Intimate Apparel working closely with the President as well as all cross-functional areas providing the strategic direction to advance the Intimates business to its potential, across.
• Develop an Intimate Apparel & Shapewear product strategy that aligns with the business integrity of the RBX Intimates, Curve Appeal, Skinny Latina and RBX Shapewear brands
• Responsible for fostering the growth and new direction of the Intimate Apparel & Shapewear Product Groups
• Lead the creation of mood boards, sketches, and visual presentations that effectively communicate the envisioned design concepts, including color palettes, materials, textures, and overall aesthetics
• Responsible for the development of S.O.P.’s to positively affect the business
• Lead market competitive analysis, across Intimate Apparel & Shapewear markets, sharing key insights across the business

Jacksonville, Florida, US

• Overview: Responsible for capturing market trends that are aligned with Venus Fashion’s brand vision, contributing to $30M growth for Swim Product Group. Manage the design process from Conception through Production..
• Communicate a swimwear style strategy that aligns with the business and integrity of the brand
• Collaborate with Design Director on overarching theme to produce seasonal trend and color direction, fabrics and silhouettes
• Responsible for process improvement and seeking opportunities to positively affect the Design organization and company
• Work with Sourcing and Raw Materials Team to develop original textures and patterns
• Design brand appropriate styles based on customer needs and trends: including new notions, cups, wires, and testing development styles

• Overview: Managed design process from conception through production for Secret Treasures, Nobo, Celebrity Pink and Avia private label Walmart Brands, managing a $70M business in Intimates sales. Conducted market.
• Understand and incorporate market intelligence and business strategy into product design
• Collaborate with the Design Director on the direction for the styling, fabrication and color development of multiple intimates' categories
• Conceptualize direct vision for packaging and branding of all products
• Independently produce development concepts and oversee execution of sampling
• Design and recommend products to Walmart Team with consideration given to trend, silhouettes and cost of goods

New York, New York, US

• Overview: Managed design process from conception through production. Conducted market research to identify seasonal color, new trends, fabrics and sought design inspiration. Collaborated with team members to select.
• Created sketches and technical sketches for women’s and men’s intimate apparel styles in line with the Calvin Klein aesthetic
• Designed and introduced new tailored product collections, offering three to six seasonal collections while effectively managing existing collections
• Facilitated with the implementation of a Global Tech Pack program (XPC) which reduced company workload by 80%, helping with reduction in Tech pack creation error
• Demonstrated expertise in applications and online tools such as Adobe Photoshop CS6, Adobe Illustrator CS6, and Adobe InDesign
• Created Tech Packs: Specific apparel information on placement, measurements and overall look of garment.

Doral, FL, US

• Overview: Planned and developed a cost strategy to enable the company to sell a range of Men’s Knit and Woven apparel that delivered sales and profit targets. Collaborated with the Sales to ensure product will enable.
• Collaborated with VP of Merchandising and Sales Team Leaders to identify product opportunities
• Collaborated with Sourcing Team and overseas vendors to confirm pricing strategy against profit margin goals
• Created seasonal merchandising plans for branded product lines, off price product lines and private label customers
• Primary ownership of National Marketing Strategy for seasonal review of financial goals with Management, Sourcing, Planning and Sales teams
• Achieved gross margin targets while redeveloping product as necessary to meet financial goals

New York City, NY, US

• Overview:Managed the task of bringing Denim, Wovens, Knits, Dresses and Sweater designs to life. Applied knowledge of product development and processes to bring fashion right products with speed to market. Collaborated.
• Collaborated with Design and Technical Design to ensure technical style packages are comprehensive and meet the product’s goals for delivery, function, fit and commercial viability.
• Communicated with sourcing team and vendors daily (written and verbal) on pertinent design, development and delivery issues
• Created and maintain design team line sheets, including all sketches and style information for use in Design meetings
• Exercised critical eye for color analysis by analyzing lab dips and ensuring color standards were submitted to mills

Created Status reports and prepared meeting recaps for Production ManagersAssisted with Product Development process and management of protos and salesman samplesTracked samples from Proto to Bulk ProductionFollowed Production Time and Action Calendar to ensure on time delivery

Maintained data and files for production matters and provide weekly reports to Production ManagersAttended Concept Meeting with Customers (VS, VSD, and VS Direct) to organize seasonal design ideas, development and design program expectationsTracked production of sample using Time and Action Calendar to ensure on-time deliveryCoordinated with in-house.

Master'S In Global Fashion Management, Fashion Design And Production

Bachelor, Liberal Arts