D'Aliza Cabrera, Mps Email & Phone Number

Overview:Design Director for Intimate Apparel working closely with the President as well as all cross-functional areas providing the strategic direction to advance the Intimates business to its potential, across Underwear & Shapewear Product Groups.•Develop an Intimate Apparel & Shapewear product strategy that aligns with the business integrity of the RBX Intimates, Curve Appeal, Skinny Latina and RBX Shapewear brands•Responsible for fostering the growth and new direction of the Intimate Apparel & Shapewear Product Groups•Lead the creation of mood boards, sketches, and visual presentations that effectively communicate the envisioned design concepts, including color palettes, materials, textures, and overall aesthetics •Responsible for the development of S.O.P.’s to positively affect the business•Lead market competitive analysis, across Intimate Apparel & Shapewear markets, sharing key insights across the business •Independently produced development concepts and oversee execution of sampling•Manage Design development calendar for multiple deliverables•Manage multiple design projects simultaneously, setting priorities and timelines to ensure timely delivery of concepts and final designs•Conduct thorough reviews of design concepts to ensure they meet the highest standards of quality, creativity, and marketability•Responsible for fostering a great partnership with overseas manufacturing to help execute product vision

Jacksonville, Florida, Us

Overview: Responsible for capturing market trends that are aligned with Venus Fashion’s brand vision, contributing to $30M growth for Swim Product Group. Manage the design process from Conception through Production. Conduct market research to identify seasonal color, new trends, fabric and design inspiration. Collaborate with team members to select seasonal themes, make line edits and create new concepts. Develop processes for the company that will lead to greater workflow efficiencies•Communicate a swimwear style strategy that aligns with the business and integrity of the brand •Collaborate with Design Director on overarching theme to produce seasonal trend and color direction, fabrics and silhouettes•Responsible for process improvement and seeking opportunities to positively affect the Design organization and company•Work with Sourcing and Raw Materials Team to develop original textures and patterns•Design brand appropriate styles based on customer needs and trends: including new notions, cups, wires, and testing development styles•Partner with Sourcing, Merch and Tech teams to deliver seasonal brand appropriate product assortment•Create initial development tech packs in Product Design System•Develop Trend and Line Presentations for milestone meetings•Successfully follow product development cycle steps to execute all designs into production•Shop national/international markets for new ideas and inspiration•Create and update an accurate pre-production BOM for all swimwear product•Other responsibilities include the development of presentation boards, flat sketches and fashion illustration, detailed specs, and fabric/trim research and allocations

Overview: Managed design process from conception through production for Secret Treasures, Nobo, Celebrity Pink and Avia private label Walmart Brands, managing a $70M business in Intimates sales. Conducted market research to identify seasonal color, new trends, fabrics and sought design inspiration. Present, promote and sell Intimates proposals to Walmart Buyers in AK.•Understand and incorporate market intelligence and business strategy into product design•Collaborate with the Design Director on the direction for the styling, fabrication and color development of multiple intimates' categories•Conceptualize direct vision for packaging and branding of all products•Independently produce development concepts and oversee execution of sampling•Design and recommend products to Walmart Team with consideration given to trend, silhouettes and cost of goods•Conceptualize and oversee print and graphic development while collaborating with the Print Team•Develop strong working relationships with cross functional team members (Production and Graphics) through communication and problem solving•Shop the market and oversee sourcing for new and innovative fabrics, trims, and technology•Prepare for, attend, and present at internal meetings and to Walmart Team buyers•Attend fittings for all relevant categories.•Demonstrate a working knowledge of business perspective while designing brand appropriate concepts for the Walmart business•Present, promote and sell Intimate Apparel •Establish, develop and maintain positive business and customer relationships•Coordinate sales effort with team members and other departments•Analyze the Walmart seasonal market potential, track sales and status reports•Supply management with reports on Walmart Team needs, problems, interests, competitive benchmark analysis, and potential for new products and services•Keep abreast of best practices and promotional trends for continuous proposal offers throughout the Design season for Walmart

New York, New York, Us

Overview: Managed design process from conception through production. Conducted market research to identify seasonal color, new trends, fabrics and sought design inspiration. Collaborated with team members to select seasonal themes, make edits to line, and create new concepts. Designs contributed to opening of 6 stores in Europe from 2016-2018. • Created sketches and technical sketches for women’s and men’s intimate apparel styles in line with the Calvin Klein aesthetic• Designed and introduced new tailored product collections, offering three to six seasonal collections while effectively managing existing collections • Facilitated with the implementation of a Global Tech Pack program (XPC) which reduced company workload by 80%, helping with reduction in Tech pack creation error • Demonstrated expertise in applications and online tools such as Adobe Photoshop CS6, Adobe Illustrator CS6, and Adobe InDesign• Created Tech Packs: Specific apparel information on placement, measurements and overall look of garment.• Collaborated with VP of Design, Global Merchandising Team, Global Supply Chain to discuss Seasonal Line Direction and cohesiveness of products• Traveled overseas for international trend research and theme inspiration for upcoming seasons• Interacted and negotiated with international manufacturers to source textiles and for prototype-to- retail-ready product• Contributed to corporate presentations by creating CAD drawings, flat sketches, and branding decks.• Created seasonal color palette based on market research, trend services, web resources and personal inspiration • Facilitated merchandising process with trend research, color selection, and comp shopping• Implemented and maintained the seasonal style development chart to help manage overdevelopment of product styles and tracking of seasonal style adoption rate

Doral, Fl, Us

Overview: Planned and developed a cost strategy to enable the company to sell a range of Men’s Knit and Woven apparel that delivered sales and profit targets. Collaborated with the Sales to ensure product will enable them to achieve the sales plan goals. Managed a team of 3 direct reports. • Collaborated with VP of Merchandising and Sales Team Leaders to identify product opportunities• Collaborated with Sourcing Team and overseas vendors to confirm pricing strategy against profit margin goals• Created seasonal merchandising plans for branded product lines, off price product lines and private label customers• Primary ownership of National Marketing Strategy for seasonal review of financial goals with Management, Sourcing, Planning and Sales teams • Achieved gross margin targets while redeveloping product as necessary to meet financial goals• Managed direct reports to support the Modern brands division with accurate style packages, development tracking and team projects • Organized all sales presentation tools: samples, showroom management, cad boards, and presentation look books• Monitored sample placement against sample budget• Created and executed the Merchandising Calendar• Scheduled Design and Management reviews to maintain Merchandising target dates• Collaborated with the Marketing Team to create new packaging concepts• Set up and analyzed Comp Shopping reports for new trends and business opportunities• Corresponded with overseas vendors to make sure that development and production samples are executed accurately for production

New York City, Ny, Us

Overview:Managed the task of bringing Denim, Wovens, Knits, Dresses and Sweater designs to life. Applied knowledge of product development and processes to bring fashion right products with speed to market. Collaborated with design, sales, buyers, merchandising, technical design, planning, sourcing and the factories. Fostered communication making sure it was accurate, complete, professional and with understanding of urgency. • Collaborated with Design and Technical Design to ensure technical style packages are comprehensive and meet the product’s goals for delivery, function, fit and commercial viability.• Communicated with sourcing team and vendors daily (written and verbal) on pertinent design, development and delivery issues • Created and maintain design team line sheets, including all sketches and style information for use in Design meetings• Exercised critical eye for color analysis by analyzing lab dips and ensuring color standards were submitted to mills

Created Status reports and prepared meeting recaps for Production ManagersAssisted with Product Development process and management of protos and salesman samplesTracked samples from Proto to Bulk ProductionFollowed Production Time and Action Calendar to ensure on time delivery

Maintained data and files for production matters and provide weekly reports to Production ManagersAttended Concept Meeting with Customers (VS, VSD, and VS Direct) to organize seasonal design ideas, development and design program expectationsTracked production of sample using Time and Action Calendar to ensure on-time deliveryCoordinated with in-house sample room to ensure each style was complete within a five day turn around periodIssued purchase orders for all fabric sample yardage and trims needed to execute styles and follow up

Master'S In Global Fashion Management, Fashion Design And Production

Bachelor, Liberal Arts