Head Of Digital Marketing
Mumbai, Maharashtra, India
- Proficient in setting up Shopify stores, customizing themes, and integrating APIs with in-house systems- Developed Python scripts to automate daily activities and enhance efficiency- Established and customized WordPress websites- Managed and optimized marketplace accounts on Flipkart and Amazon, generating an annual revenue of approximately 50 crores- Successfully coordinated and managed Amazon and Flipkart ad accounts for growth and increased sales- Led the conceptualization and creation of new D2C brands, collaborating with third-party agencies for marketing execution- Defined brand voice, identified target audiences, and implemented market segmentation strategies- Conducted thorough market and competitor analysis for brand onboarding- Conducted skill development training sessions, team building activities, and optimized processes for improved team productivity- Addressed inter-team conflicts, identified areas for improvement, and implemented necessary changes- Actively participated in business strategy meetings, and presented new business ideas to top management- Attended weekly meetings to evaluate performance and strategize for the future- Contributed to new initiatives within the organization- Responsible for building and expanding the eCommerce team