Achieved a 196% surge in Q4 (Y.O.Y) merchandise sales by launching the eCommerce store and strategically introducing new products with market-focused value propositions.Increased total Instagram followers by 24.6% in 120 days through meticulous research, strategic planning, and compelling content creation.Managed the online product catalog, overseeing inventory, styled images, item descriptions, variation options, and pricing strategy.Supervised merchandise design, procurement, and retail placement.Monitored inventory levels in WooCommerce and Toast POS, implementing seamless shipping integrations and branded packaging for an enhanced customer experience.Ensured timely management, fulfillment, and shipping of all orders.Identified and tracked KPIs to optimize website traffic, enhance engagement, and increase conversions across various platforms.Developed, coordinated, and executed effective social strategy campaigns based on analytical insights.Tracked and analyzed analytics data from all social platforms to extract valuable insights into post and campaign performance.

Cross-functional collaboration to develop policies and procedures.Addressed consumer inquiries, ensuring satisfaction, retention, and comprehension.Managed records of quality assurance, shipping claims, order fulfillment, and refunds.Analyzed data for reporting and strategy implementation.Assisted in the planning, execution, and post-assessment of product launches, order edits, reprocessing, and returns reporting

Assisted in the design, creation, and implementation of all e-commerce platforms, processes, and procedures to ensure a seamless Oct. 2020 launch and continued success of the e-commerce sales sector for the worlds largest appliance brand. Achieved over $77k in appliance sales during Q1, 2021. Offers a full-service experience designed to bring happiness and well-being to every home from pre-purchase questions to post-purchase service and support.

Addressed and resolved all incoming consumer inquiries, concerns, complaints and questions relating to pre-purchases, installation requirements, trouble-shooting, and post-purchase use & care of appliances. Monitored activity and responded to all social engagements on Facebook, Twitter, Instagram, and YouTube. Categorized and approved ratings and reviews of all products and services on GEAppliances.com.Engaged an average of 100 consumers per day through social channels, chat, and email. Utilized internal resources to provide comprehensive and informative solutions and information. Followed escalation protocol when necessary.

Support sales staff with market research, customer service, industrial product analysis and information. Communicate with vendors and suppliers to provide excellent service and product support. Calculate and analyze company-wide ROI, growth, and trends in comparison to the current industry climate.

Independently implemented radio programming, coordinated events throughout the community. Voiced and edited multiple ad campaigns broadcasted in northern Kentucky, southwest and central Indiana. Create and adapted programming as needed for a diverse audience while maintaining a strong brand image. Assisted in creating and programming student-run radio station 93.7 The Scratch at Jasper High School.